Automotive
ITTF and GAC Group serve up naming rights renewal
The International Table Tennis Federation has agreed an extension with its World Tour title sponsor the Guangzhou Automobile (GAC) Group until 2015.
Mercedes uses Majors to roll out new models
German car brand Mercedes-Benz aims to use its golf sponsorship assets to drive sales of new models as part of a plan to increase car sales by 60 per cent by 2020.
Scottish FA drives forward with Vauxhall extension
Vauxhall has agreed a four-year extension to its sponsorship deal with the Scottish Football Association in a move that will ensure the automotive firm retains its position as a lead partner to the Scottish national team.
Nissan on board with Vasco da Gama
Brazilian football club Vasco da Gama has announced a sponsorship deal with car manufacturer Nissan.
Vauxhall: Interview with Chris Hornbuckle, head of sponsorship for Vauxhall Motors
Chris Hornbuckle, Vauxhall’s head of sponsorship, discusses the business decisions behind the company’s sponsorship strategy.
BMW gets behind golf’s New Zealand Open
BMW has agreed a deal to become the official sponsor of the New Zealand Golf Open, according to the New Zealand Herald newspaper.
BMW drives World Rowing partnership
BMW has agreed a new two-year partnership with the World Rowing Federation (FISA) as part of a joint environmental strategy between the two parties.
ITU goes green with car deal
The International Triathlon Union has announced a partnership with Opel and Vauxhall’s Ampera brand to make the electric car its official auto supplier for the 2013 World Triathlon Series races in Hamburg, Stockholm and London.
Man City teams up with GS Battery
English Premier League football club Manchester City has continued its commercial expansion into the Asian market by agreeing a partnership with car battery brand GS Battery in Thailand.
Leadership: Interview with Lueder Fromm, Mercedes-Benz
Lueder Fromm head of global marketing and communication at Mercedes-Benz answers SportBusiness' questions about the thinking behind the company's golf sponsorships.
Toyota tackles RFL’s car requirements
Toyota has agreed a three-year deal with the Rugby Football League to become the official car supplier to the sport’s governing body in the UK.
NHL has clear vision with ANCO Wipers deal
Wiper blade specialist ANCO Wipers has agreed a deal to become the official wiper blade of the National Hockey League.
JEGS races away with NHRA extension
Auto racing parts and equipment supplier JEGS Automotive has extended its title sponsorship of the National Hot Rod Association’s Allstars event.
Seat and Nike get behind Eintracht Braunschweig’s Bundesliga return
German football club Eintracht Braunschweig has announced that Spanish car maker Seat will be its main sponsor, while Nike will be its kit partner, for the team’s return to the top-tier 1.Bundesliga in the 2013-14 season.
Audi gets behind New Zealand’s Winter Games
The New Zealand arm of German car manufacturer Audi will serve as the title sponsor of the 2013 Winter Games NZ event.
Mercedes-Benz: Interview with Lueder Fromm, head of global marketing communication for Mercedes-Benz Cars
Interview with Lueder Fromm on Mercedes-Benz's golf sponsorships.
Chevrolet gears up for Home Run Derby
Car maker Chevrolet has signed up as the title sponsor of Major League Baseball’s Home Run Derby event on July 15 in New York.
Kia drives on with Canada’s UCI WorldTour events
The Canadian arm of Korean automotive company Kia will continue its partnership with the Grand Prix Cycliste de Québec and the Grand Prix Cycliste de Montréal events on the UCI WorldTour circuit.