BMW has agreed a new two-year partnership with the World Rowing Federation (FISA) as part of a joint environmental strategy between the two parties.
The German car manufacturer will host its own finals of the BMW Clean Water Business and Diplomatic Regatta at the third and final regatta of the 2013 World Rowing Cup III.
Now in its third year, the business-to-business regatta comprises a high-level forum on sustainable development and a rowing instruction course for participating companies – culminating in a 250m sprint race.
The regatta is sanctioned by FISA in support of its strategic alliance with the World Wide Fund for Nature (WWF).