Automobile Manufacturing
Seat and Nike get behind Eintracht Braunschweig’s Bundesliga return
German football club Eintracht Braunschweig has announced that Spanish car maker Seat will be its main sponsor, while Nike will be its kit partner, for the team’s return to the top-tier 1.Bundesliga in the 2013-14 season.
Audi gets behind New Zealand’s Winter Games
The New Zealand arm of German car manufacturer Audi will serve as the title sponsor of the 2013 Winter Games NZ event.
Mercedes-Benz: Interview with Lueder Fromm, head of global marketing communication for Mercedes-Benz Cars
Interview with Lueder Fromm on Mercedes-Benz's golf sponsorships.
Chevrolet gears up for Home Run Derby
Car maker Chevrolet has signed up as the title sponsor of Major League Baseball’s Home Run Derby event on July 15 in New York.
Kia drives on with Canada’s UCI WorldTour events
The Canadian arm of Korean automotive company Kia will continue its partnership with the Grand Prix Cycliste de Québec and the Grand Prix Cycliste de Montréal events on the UCI WorldTour circuit.
Manchester City drives into Indonesian market with Daihatsu
Daihatsu has agreed a deal with Manchester City to become the English Premier League football club’s official automotive partner in Indonesia during the 2013-14 season.
Chevrolet races ahead with U.S. Soccer partnership
Chevrolet has agreed a three-year sponsorship deal with the United States Soccer Federation to become an official partner of the governing body.
Suzuki motors on with Melbourne Storm
Suzuki has extended its premium partnership deal with Australian rugby league club Melbourne Storm for a further three years, with the new agreement running until the end of the 2016 season.
Sponsors sign up for Fifa U-20 World Cup
The local organising committee for the 2013 Fifa U-20 World Cup has agreed sponsorship deals with Aksa Jenerator and Hyundai.
USA Cricket Association secures first national team sponsor
Smart Choice Auto Group has agreed a one-year deal with the USA Cricket Association to become the first sponsor of the men’s national team.
Chelsea bolsters Asian ties with Nitto Tire deal
English Premier League football club Chelsea has announced a new three-year partnership in Thailand with Nitto Tire.
MotoGP’s Yamaha seals double deal
Leading MotoGP team Yamaha Factory Racing has agreed two new deals with SuisseGas and Volvo Car Italia to strengthen its partnership portfolio for the current 2013 season.
From Paris to Beijing: Peugeot, Lacoste and Longines celebrate Roland-Garros in China
French brands Peugeot, Lacoste and Longines are all longstanding official partners of the prestigious international Grand Slam tennis tournament, Roland-Garros (the French Open).
FIVB drives ahead with first official partner Honda
Honda has agreed a four-year deal with the International Volleyball Federation (FIVB) to become the first official partner for professional and elite volleyball and beach volleyball.
Chery Automobile accelerates sports activity with BWF partnership
Chery Automobile has agreed a deal with the Badminton World Federation to become an official partner of the world governing body for a number of major tournaments.
Continental drives away with St. George’s Park partnership
The FA has agreed a four-year deal for Continental Tyres to become an official supporting partner of the National Football Centre.
Volvo Car UK and British Sailing race ahead with extended deal
Volvo Car UK has agreed a new deal with the Royal Yachting Association’s British sailing team to continue its sponsorship of RYA Olympic, Paralympic and youth racing programmes for the next four years.
FA drives away with Vauxhall extension
The English Football Association has agreed a four-year extension to its deal with Vauxhall Motors.