Automobile Manufacturing

Tyre manufacturer Continental has extended its partnership with the English Football Association to become an exclusive partner for its new commercial programme for the women’s game.

German 1.Bundesliga football club Hertha Berlin has extended its partnership with Audi for an additional three years, from 2013-14 to 2015-16.

Volvo has opted to expand its support of the New South Wales Waratahs rugby union team by upgrading to a principal sponsor role for the 2014 and 2015 seasons.

The International Table Tennis Federation has agreed an extension with its World Tour title sponsor the Guangzhou Automobile (GAC) Group until 2015.

German car brand Mercedes-Benz aims to use its golf sponsorship assets to drive sales of new models as part of a plan to increase car sales by 60 per cent by 2020.

Vauxhall has agreed a four-year extension to its sponsorship deal with the Scottish Football Association in a move that will ensure the automotive firm retains its position as a lead partner to the Scottish national team.

Brazilian football club Vasco da Gama has announced a sponsorship deal with car manufacturer Nissan.

Chris Hornbuckle, Vauxhall’s head of sponsorship, discusses the business decisions behind the company’s sponsorship strategy.

BMW has agreed a deal to become the official sponsor of the New Zealand Golf Open, according to the New Zealand Herald newspaper.

BMW has agreed a new two-year partnership with the World Rowing Federation (FISA) as part of a joint environmental strategy between the two parties.

The International Triathlon Union has announced a partnership with Opel and Vauxhall’s Ampera brand to make the electric car its official auto supplier for the 2013 World Triathlon Series races in Hamburg, Stockholm and London.

English Premier League football club Manchester City has continued its commercial expansion into the Asian market by agreeing a partnership with car battery brand GS Battery in Thailand.

Lueder Fromm head of global marketing and communication at Mercedes-Benz answers SportBusiness' questions about the thinking behind the company's golf sponsorships.

Toyota has agreed a three-year deal with the Rugby Football League to become the official car supplier to the sport’s governing body in the UK.

Wiper blade specialist ANCO Wipers has agreed a deal to become the official wiper blade of the National Hockey League.

Auto racing parts and equipment supplier JEGS Automotive has extended its title sponsorship of the National Hot Rod Association’s Allstars event.