Automobile Manufacturing

Mercedes-Benz has struck a deal to become a platinum sponsor of the ATP World Tour Finals season-ending men’s tennis tournament.

The US arm of Korean tyre manufacturer Kumho Tire has renewed its sponsorship of NBA basketball franchise Los Angeles Lakers for a fourth consecutive season.

Former General Motors global marketing head Joel Ewanick has described Chevrolet’s record shirt sponsorship deal with English Premier League football club Manchester United as a “no-brainer” despite the agreement reportedly playing a major part in his exit from the company.

Luxury sports car company Maserati has agreed a deal to become an official partner of the 2013 Men’s World Squash Championship.

NBA basketball team the Golden State Warriors have announced a multi-year partnership with the US arm of automotive manufacturer BMW.

Volvo has agreed a deal to extend its partnership with Italian Serie A football club Inter Milan.

Korean automobile manufacturer Kia Motors has extended its role as the main sponsor of the Australian Open tennis tournament through to 2018.

English Premiership rugby union team London Irish has extended its partnership with automotive retailer the Ridgeway Group for the 2013-14 season.

Leading French Top 14 rugby union club Stade Toulousain has signed a three-year extension to its long-term partnership with main sponsor Peugeot.

Australian Twenty20 Big Bash League cricket franchise Melbourne Stars has entered into a two-year sponsorship agreement with Japanese automotive manufacturer Mitsubishi Motors.

French automotive giant Renault has renewed and expanded its commercial deal with AFL Australian rules team Port Adelaide.

The International Table Tennis Federation’s recent renewal with Chinese state-owned car company GAC Group, for title sponsorship of its World Tour events, is understood to be worth about $3m (€2.2m) per year.

British Cycling has announced an expansion of its commercial agreement with automotive manufacturer Fiat ahead of its 2013 National Track Championships.

Major League Soccer club FC Dallas has struck a deal with Toyota for the Japanese automotive giant to become the franchise’s new stadium naming rights-holder.

Brose Group has agreed to extend its title sponsorship of German basketball team Brose Baskets for the next three seasons, from 2013-14 to 2015-16.

Golf’s PGA Tour has announced a two-year extension to its deal with Hyundai for the automotive manufacturer to retain the title sponsorship of the Tournament of Champions in Hawaii through the 2014-15 season.