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Maserati broadens horizons with Men’s World Squash Championship deal

Luxury sports car company Maserati has agreed a deal to become an official partner of the 2013 Men’s World Squash Championship.

The agreement marks the first time in the Italian manufacturer’s 99-year history that it has sponsored a non-motor sport event.

The Men’s World Squash Championship takes place in Manchester, England between October 26 and November 3.

In August, Manchester-based financial services firm AJ Bell signed on as the event’s title sponsor.