Automobile Manufacturing

The Australian arm of Japanese automotive manufacturer Subaru has signed a three-year deal to become the vehicle sponsor of UCI ProTour cycling event the Tour Down Under.

German luxury car brand BMW has paid an increased fee for the right to extend its partnership with golf’s European Tour for four more years, from 2015 to 2018.

Acura, the luxury car division of Japanese automotive company Honda, has agreed a deal to become the official vehicle of the Tiger Woods Foundation and its associated golf tournaments.

Automotive giant Ford has sealed an extended five-year deal to continue its title sponsorship of the season finale of North American stock car racing series Nascar.

French car maker Renault has renewed a deal with Udinese for its Dacia brand to remain the Italian Serie A football club’s main sponsor for the 2014-15 season.

California-based automotive parts manufacturer AFE Power has agreed a partnership with MLB baseball team Los Angeles Angels of Anaheim.

The International Olympic Committee has confirmed a worldwide top-tier partnership deal with Japanese tyre company Bridgestone.

Italian industrial vehicle manufacturer Iveco has agreed a title sponsorship deal for the 2014 TT Assen MotoGP motorcycling race, with the contract designed to promote its new Daily model.

US car maker Ford has strengthened its partnership with New Zealand Cricket by becoming shirt sponsor of the national team.

Daimler-owned automotive manufacturer Smart has agreed partnerships with the Association of Volleyball Professionals US beach volleyball tour and the European Volleyball Federation (CEV) continental governing body.

Scottish car dealership Arnold Clark has become an official sponsor of the Glasgow 2014 Commonwealth Games.

Italian tyre manufacturer Pirelli has enhanced its partnership with the Superbike World Championship (WSBK) by taking on title sponsorship of the motorcycling series’ new race in Malaysia.

The General Motors-owned car brand Chevrolet is growing its presence in Brazilian football in order to connect with customers and increase its share of the Brazilian market, where the brand competes with Fiat and Volkswagen in the top three for sales of small cars.

German automotive firm BMW has agreed a five-year deal with the PGA Tour and Western Golf Association to extend its title sponsorship of FedExCup Playoff event the BMW Championship through to 2019.

General Motors-owned car brand Chevrolet will pay around R21m (€6.9m/$9.5m) per year for the title sponsorship rights to Brazilian football’s first and second division leagues, for five years, from 2014 to 2018, in a deal agreed in April.

German automotive manufacturer BMW has agreed a deal with the International Basketball Federation (Fiba) and the Spanish Basketball Federation (FEB) to become a national supporter of the 2014 World Cup.