Automobile Manufacturing
Nissan: Uniformity across sporting platforms
Japanese carmaker Nissan is looking to enforce a cohesive marketing strategy across all of its sporting properties in order to push the same message across its key markets.
Michelin teams up with CBF
French tyre manufacturer Michelin has agreed a deal to become a sponsor of the Brazil national football team.
Mazda extends Connacht relationship
Car maker Mazda has extended a commercial partnership with Connacht by signing up to serve as the Irish Pro12 rugby union club’s official car sponsor.
Amalie picks up naming rights to Tampa Bay Lightning arena
Amalie Oil Company has agreed a long-term partnership with Tampa Bay Sports and Entertainment to take on the naming rights of the home arena of NHL ice hockey team Tampa Bay Lightning.
Indian Super League gets off the ground
The Indian Super League (ISL), a three-month franchise-based football tournament, is a joint enterprise between US-based sports and media group IMG, Indian-based conglomerate Reliance Industries and Indian media and entertainment company Star India.
Nissan shares consistency goal with City Football Group
Carmaker Nissan has signed a five-year deal with City Football Group (CFG), the first such sponsorship signed by the joint football enterprise.
Volvo goes the distance again with Singapore Marathon
Automotive manufacturer Volvo has agreed a deal to return as a sponsor of the Singapore Marathon.
Dongfeng goes global with Volvo Ocean Race campaign
Chinese truck maker, Dongfeng Commercial Vehicle Company, acquired 70 per cent of the branding and hospitality rights to the Dongfeng Race Team, an entrant in the 2014-15 Volvo Ocean Race which sets off from Alicante, Spain in October.
Hoffenheim drives away with Audi extension
German Bundesliga football team TSG Hoffenheim has extended its sponsorship agreement with automotive manufacturer Audi until June 2016.
Torino motors into new season with Suzuki
The Italian division of Japanese automotive company Suzuki has extended its sponsorship deal with Serie A football team Torino for the 2014-15 season.
Indian Super League signs Hero but waits on six more
The Indian Super League (ISL) signed a three-year title sponsorship agreement with motorcycle manufacturer Hero MotoCorp in July, but brands are waiting to the last minute to sign second-tier Associate Sponsor deals in order to secure the best price.
Augsburg secures double extension
German Bundesliga top-tier football club Augsburg has extended its partnerships with local energy company Stadtwerke Augsburg (SWA) and car parts supplier Reinhard Kastner.
Club Atletico Lanus secures Yamaha as main sponsor
Argentinean Primera División top-flight football team Club Atlético Lanús has agreed a deal for motorcycle and motorised products manufacturer Yamaha to become its main sponsor.
Ford ups commitment to Detroit with college bowl sponsorship
Ford-owned automotive repair chain Quick Lane Tire & Auto Center has agreed a multi-year deal to become title sponsor of the annual college American football bowl game held at Ford Field in Detroit.
Sydney Swans drive forward with Volkswagen extension
AFL Australian rules football team Sydney Swans has signed an extension to its partnership with German automotive company Volkswagen.
Maxxis steers into NBA with Lakers deal
Tyre brand Maxxis has announced a sponsorship agreement with NBA basketball team the Los Angeles Lakers for the 2014-15 season.
Corinthians track down CarSystem sponsorship
Campeonato Brasileiro Serie A football club Corinthians has signed a shirt sponsorship deal with vehicle tracking technology firm CarSystem.
Chevrolet gears up Brazil national team sponsorship
US car maker Chevrolet has signed up as a sponsor of the Brazil national football team.