Automobile Manufacturing

Automotive company BMW has signed up as the new official main sponsor of the International Bobsleigh and Tobogganing Federation (FIBT) World Cup and the title sponsor of the FIBT World Championships.

Tyre manufacturer Goodyear has reached an agreement to serve as the new title sponsor of the Cotton Bowl college American football game.

Automotive manufacturer Audi has agreed a three-year deal to become a premier sponsor of the Association of Tennis Professionals and Women’s Tennis Association BNP Paribas Open tournament.

German automotive company Porsche has extended its partnership with the German Tennis Federation (DTB) ahead of the country’s participation in the final of this year’s Fed Cup women’s national team competition.

The CHI Geneva show jumping event has sealed a two-year extension to its principal sponsor deal with multinational financial services firm Credit Suisse and has added Japanese automotive manufacturer Honda as a new partner.

The National Basketball Association (NBA) has unveiled a multi-year extension of a partnership with automotive manufacturer Kia Motors America.

The NBA’s Portland Trail Blazers franchise has agreed a new multi-year deal with carmaker Kuni Lexus.

The PGA Tour has taken a one-year title sponsorship deal with American carmaker Cadillac for the World Golf Championships (WGC) Match Play to give itself more time to find a long-term title sponsor for the event.

German Bundesliga football clubs Mainz 05 and Wolfsburg have strengthened their commercial portfolios after securing new automobile-themed partnerships.

Online automotive marketplace AutoTrader.com has agreed a multi-year extension to its partnership with North American basketball league the NBA and the Turner Sports division of US cable-television broadcaster Turner Broadcasting Systems.

German automotive company Audi has extended its naming rights deal with New Zealand winter sports showpiece Winter Games NZ to take in its 2015 and 2017 editions.

Japanese automotive manufacturer Honda has agreed to become an official partner of the National Basketball League Indonesia domestic club competition, according to the Inilah.com website.

English Premier League football club Leicester City has renewed its partnership with BMW dealership Sytner Leicester BMW and Mini for the on-going 2014-15 season.

Luxury carmaker Cadillac is aiming to create a strong lifestyle brand using golf event sponsorship and creative marketing strategies.

The Turkish division of car manufacturer Mercedes-Benz has renewed a partnership with the country’s football governing body, the TFF.

Two new commercial sponsors have signed up to support English Premiership rugby union team Wasps, which announced yesterday (Wednesday) a deal to play games at the Ricoh Arena in Coventry from this December.