Automobile Manufacturing
Kumho Tyre continues Bundesliga drive with Hamburg signing
Korean tyre manufacturer Kumho Tyre has increased its presence in football’s German Bundesliga by entering into a commercial agreement with Hamburg SV.
Italy brings in PuntoPro ahead of Six Nations
Automotive repairs chain PuntoPro has agreed a deal to become an official sponsor of the Italian Rugby Federation (FIR).
Nissan signs up partners for World Endurance Championship campaign
Japanese automotive manufacturer Nissan has signed multi-year partnerships with Swiss watchmaker Tag Heuer, along with French lubricants manufacturer Motul and tyre company Michelin, to support its entry into the World Endurance Championship motor racing series.
MotoGP’s Yamaha drives forward with Abarth
MotoGP World Championship motorcycling team Yamaha has reached a deal to make Italian car manufacturer Abarth an official sponsor.
Bundesliga’s Paderborn keeps shirt sponsor onside
German Bundesliga football club SC Paderborn has signed a two-year extension with shirt sponsor kfzteile24.
Mercedes-Benz snaps up naming rights to major Berlin venue
German automotive giant Mercedes-Benz has acquired the naming rights to World Berlin, a sports and entertainment indoor arena that is home to Deutsche Eishockey Liga ice hockey team Eisbären Berlin and German Basketball Bundesliga outfit Alba Berlin.
Kumho Tyre gets to grips with Bundesliga’s Schalke
German Bundesliga team Schalke 04 has agreed a partnership with Korean tyre manufacturer Kumho Tyre through the 2016-17 football season.
Earthquakes drive away with founding partner for new stadium
Major League Soccer franchise the San Jose Earthquakes has signed a five-year founding partnership for its new stadium with the Bay Area BMW Centers automotive dealership chain.
Tata Motors drives on with Parramatta Eels
Australian National Rugby League team Parramatta Eels has renewed its partnership with Indian automotive company Tata Motors for a second consecutive year.
LTA collects Europcar tie-up
Vehicle hire company Europcar has reached a three-year deal to become an official supplier to the Lawn Tennis Association, the governing body for tennis in the UK.
Land Rover gears up for Swiss Ice Hockey Cup finale
UK-based vehicle manufacturer Land Rover has agreed a sponsorship deal for the Swiss Ice Hockey Cup club competition.
Chennai Open serves up sponsor deals
The Chennai Open ATP World Tour men’s tennis event has announced Swiss watch manufacturer Rado and the nutrient water and automotive arms of Indian conglomerate Tata as official sponsors.
Fram signs up fighters as part of UFC renewal
US oil filter brand Fram has extended its sponsorship of the Ultimate Fighting Championship mixed martial arts series through 2015.
Toyota to bring up decade with AMA Supercross
Automotive giant Toyota has sealed a two-year extension to its sponsorship of the AMA Supercross motorcycling series.
Hero MotoCorp expands Indian football link
Motorcycle manufacturer Hero MotoCorp has struck a deal with the All India Football Federation, the sport’s national governing body.
Barcelona to establish New York base
Spanish Liga football club Barcelona has sealed a long-term extension to its sponsorship agreement with German automotive manufacturer Audi and has also announced that it will open a new club office in New York.
Dunlop strengthens grip on Moto2 and Moto3 rights
Tyre manufacturer Dunlop has agreed an expanded partnership with the Moto2 and Moto3 motorcycling series from 2015.
Volkswagen bolsters tennis ties with Hopman Cup deal
German automotive manufacturer Volkswagen has enhanced its presence at Australian tennis events by becoming the official vehicle partner of the Hopman Cup national team tournament.