Automobile Manufacturing
Kia drives ahead with Essendon extension
The Kia Motors Australia branch of Korean automotive company Kia has extended its partnership with AFL Aussie rules football team Essendon.
Holden extends State of Origin title sponsorship
Australian car company Holden has extended its title sponsorship of the country’s State of Origin annual rugby league series.
Kia backs launch of Women’s Cricket Super League
Korean automotive company Kia has been named the title sponsor of the Women’s Cricket Super League, a new six-team competition formed by the England and Wales Cricket Board.
Volkswagen motors on with Swiss FA
German automotive manufacturer Volkswagen has renewed its partnership with the Swiss Football Association (SFV).
Maruti Suzuki gears up IPL partnership
Automotive manufacturer Maruti Suzuki India has struck an agreement with the Board of Control for Cricket in India (BCCI) to become an official partner of the Indian Premier League Twenty20 tournament.
DFB-Pokal drives away with Volkswagen extension
German automotive giant Volkswagen has renewed its sponsorship of the country’s DFB-Pokal club football knockout competition.
Aston Martin returns to F1 with Red Bull collaboration
British sportscar marque Aston Martin has returned to the Formula One motor-racing world championship under a deal with Red Bull Racing team.
Udinese drives away with main sponsor renewal
The Dacia brand of French automotive manufacturer Renault has renewed its deal with Udinese, which includes shirt sponsorship of the Italian Serie A football club and naming rights to its home stadium.
BCCI drives away with Hyundai partnership
Korean automotive manufacturer Hyundai has signed on as an official partner of the Board of Control for Cricket in India.
Tokyo Paralympics secures Bridgestone backing
Automotive parts manufacturer Bridgestone has signed up as a gold partner of the Tokyo 2020 Paralympic Games in Japan.
Motul adds Thai race to WorldSBK portfolio
French motor oils and industrial lubricants producer Motul, the title sponsor of the Superbike World Championship (WorldSBK), has been named the main event sponsor of this weekend’s Thai leg of the motorcycling series.
V8 Supercars fills title sponsor void, renews with long-term partner
The chief executive of Australian-based touring car championship V8 Supercars has confirmed an agreement has been struck to land its first title sponsor since 2001, while the series has also extended its partnership with car maintenance company Armor All.
Super League’s Magic Weekend drives ahead with Dacia
The Dacia car brand of French automotive manufacturer Renault has strengthened its commitment to rugby league in England by striking a deal to become the new principal partner of the Magic Weekend, one of the showpiece events of the Super League.
Chevrolet extends Brazilian Football Confederation deal
The Brazilian Football Confederation (CBF) has extended and expanded a sponsorship deal with automotive manufacturer Chevrolet.
Hurricanes drive away with Kia partnership for 2016 Super Rugby season
Korean automotive company Kia has entered into a season-long partnership with New Zealand Super Rugby franchise the Hurricanes.
Honda extends long-running title sponsorship of PGA Tour event
The North American division of Japanese automotive firm Honda has agreed a five-year extension to its long-running title sponsorship of the PGA Tour golf tournament currently being held at the PGA National Golf Club in Palm Beach Gardens, Florida.
Cricket Ireland extends with Toyota, rekindles Tourism Ireland partnership
Cricket Ireland has renewed its partnership with Japanese carmaker Toyota, while the national governing body has also teamed up with Tourism Ireland ahead of next month’s World Twenty20 national team tournament.
V8 Supercars hauls in new partner
Australian truck manufacturer Hino has entered into a partnership with the country’s V8 Supercars motor-racing series.