Automobile Manufacturing
Land Rover adds Cardiff Blues to growing rugby portfolio
Welsh Pro12 rugby union team Cardiff Blues has named British multi-purpose vehicle manufacturer Land Rover as its new principal partner.
Porsche follows Jets partnership with Mets deal
German automotive company Porsche has entered into a multi-year partnership with Major League Baseball team the New York Mets.
Torino motors on with Suzuki
The Italian division of Japanese automotive manufacturer Suzuki has agreed a one-season extension to its contract as main sponsor of Serie A football club Torino.
Sampdoria motors on with SsangYong
Korean automotive manufacturer SsangYong has extended its partnership with Italian Serie A football club Sampdoria.
NFL’s Eagles return to automotive sector with Toyota deal
Japanese automotive manufacturer Toyota has entered into a multi-year partnership with NFL American football franchise the Philadelphia Eagles.
Porsche: Major moves in North America
Volkswagen-owned luxury carmaker Porsche is taking its first steps into American team sports sponsorships as it looks to re-energise slowing growth and build on a portfolio that has a strong foothold in Europe.
Hyundai motors on with A-League
Korean automotive company Hyundai has extended its title sponsorship agreement with the A-League, the top tier of club football in Australia.
Suzuki motors on with Asean Football Championship
Japanese automotive manufacturer Suzuki has retained naming rights to the Asean Football Championship national team tournament, the 2016 edition of which will begin on November 19.
Porsche to speed growth rate with first US team deal
Luxury carmaker Porsche has signed its first major team deal in the US, with another planned, to reinvigorate slowing growth after six years of strong North American sales.
DOSB misses out on gold from 2013-16 sponsor cycle
The German Olympic Committee (DOSB) has increased the value of its sponsorship portfolio for the 2013-16 cycle, but has failed to meet revenue expectations over the last decade, according to the organisation’s president Alfons Hörmann.
Motorpoint signs on as Motherwell’s new shirt sponsor
Independent car retailer Motorpoint has upgraded its partnership with Motherwell to become the Scottish Premiership football club’s new shirt sponsor.
Fiorentina drives away with Renault deal
Italian Serie A football club Fiorentina has entered into a partnership with French car manufacturer Renault.
Mercedes-Benz drives on with Open Championship
German automotive company Mercedes-Benz has signed a multi-year extension to its partnership with golf’s Open Championship.
Udinese signs up new sponsor
Vehicle appliance provider Magnadyne Automotive Electronics has entered into a partnership with Italian Serie A football club Udinese.
Melbourne City sets A-League first with Nissan deal
Japanese automotive manufacturer Nissan has built on its existing deal with the City Football Group entity by entering into a new partnership with Australian A-League club Melbourne City.
Mönchengladbach drives on with Audi
German automotive giant Audi has extended its partnership with the country’s Bundesliga football club Borussia Mönchengladbach.
Harley-Davidson gears up UFC support in Asia-Pacific
Motorcycle manufacturer Harley-Davidson has expanded a partnership with the Ultimate Fighting Championship mixed martial arts series.
Genesis named new title sponsor of LA PGA Tour tournament
Genesis, the luxury car brand of Korean automotive manufacturer Hyundai, has been named the new title sponsor of the PGA Tour golf event at the Riviera Country Club in Los Angeles, California.