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Event management company 4Sports & Entertainment is set to make a profit on the returning European Open after it secured carmaker Porsche as the event title sponsor.
Luxury carmaker Porsche has signed its first major team deal in the US, with another planned, to reinvigorate slowing growth after six years of strong North American sales.
Honda-owned luxury car brand Acura this month signed its first major sports sponsorship agreement, securing a three-year shirt deal with Major League Soccer’s Columbus Crew.