Automobile Manufacturing
Land Rover renews RWC deal with uplift
Jaguar Land Rover-owned premium car brand Land Rover has renewed as a top-tier Worldwide Partner of the 2019 Rugby World Cup to be hosted by Japan.
Skoda extends backing of IIHF Worlds
Czech automotive manufacturer Skoda has renewed its sponsorship of the International Ice Hockey Federation’s (IIHF) World Championship.
Audi to title sponsor Short Track Speed Skating World Cup
German automotive manufacturer Audi has been named as the title sponsor of the 2017-18 edition of the International Skating Union’s World Cup Short Track Speed Skating series.
Honda extends backing of Giro d’Italia
Japanese automotive manufacturer Honda has extended its partnership with the Giro d’Italia for the 2017 edition of the cycling race, which began today (Friday).
AFL’s Bulldogs sign jersey deal with Mercedes-Benz
AFL Aussie rules football team the Western Bulldogs has agreed a jersey sponsorship deal with automotive manufacturer Mercedes-Benz Vans Australia.
Land Rover continues as top-tier Rugby World Cup partner
Land Rover has renewed its partnership with World Rugby in a deal that will see the British multi-purpose vehicle manufacturer sponsor the 2019 World Cup in Japan.
Porsche steps up women’s tennis engagement with WTA deal
German automotive company Porsche has entered into a new multi-year partnership with the Women’s Tennis Association.
Land Rover adds Glasgow Warriors to rugby portfolio
British multi-purpose vehicle manufacturer Land Rover has entered into a partnership with Scottish Pro12 rugby union club Glasgow Warriors.
Land Rover extends with Stormers, Western Province
British multi-purpose vehicle manufacturer Land Rover has extended its partnership with South African rugby union team Western Province, through which it will continue to sponsor the Stormers Super Rugby franchise.
Toyota extends with Californian AEG properties
Japanese automotive manufacturer has renewed sponsorship agreements with NHL ice hockey franchise the Los Angeles Kings, as well as the Staples Center and StubHub Center venues, through an extended partnership with sports and entertainment company, AEG.
Liqui Moly sponsors Ice Hockey World Championship
German lubricants manufacturer Liqui Moly has agreed a deal to serve as an official sponsor of next month’s Ice Hockey World Championship.
Isuzu sponsors Rugby League World Cup
Japanese automotive company Isuzu has reached an agreement to be a major partner of this year’s Rugby League World Cup, which will take place in Australia, New Zealand and Papua New Guinea.
European Tour expands night golf concept with Hero backing
Indian motorcycle manufacturer Hero MotorCorp has extended its backing of the European Tour’s night golf concept by a further three years, with the venture to feature at two new locations in 2017.
Pro12 clubs extend with shirt sponsors
Irish Pro12 rugby union club Munster has extended its sponsorship deal with Bank of Ireland, while Scottish team Edinburgh has renewed its partnership with Mitsubishi Motors, the automotive manufacturing arm of Japan’s Mitsubishi Group.
Toyota extends partnership with Copa Libertadores
Japanese automotive manufacturer Toyota has agreed to extend its partnership with the Copa Libertadores for the 2017 edition of the South American club football competition.
Mitsubishi commits to Scottish Rugby
Mitsubishi Motors, the automotive manufacturing arm of Japan’s Mitsubishi Group, has entered into a partnership with Scottish Rugby.
British Superbike Championship teams up with Vauxhall, BMW
British automotive manufacturer Vauxhall Motors has been named as the official commercial vehicle of the 2017 British Superbike Championship (BSB), while the German car-maker BMW is set to provide the official course, safety and medical car fleet for the next three years.
Inter Milan signs China-facing partnership with SWM Motors
Automotive manufacturer SWM Motors has agreed a deal to become a regional partner of Italian Serie A football club Inter Milan in China.