Automobile Manufacturing
SARU adds Land Rover to partner portfolio
British multi-purpose vehicle manufacturer Land Rover has signed a partnership with the South African Rugby Union (SARU), the governing body of rugby union in the country.
Kia joins Amstel as Europa League partner
Korean automotive manufacturer Kia has enhanced its association with European football’s governing body Uefa by signing on as an official partner of its Europa League club competition.
Hero to serve as Asia Cup title sponsor
Indian motorcycle manufacturer Hero MotoCorp has been named as the title sponsor of this year’s edition of the men’s Asia Cup national team hockey tournament.
NBL extends Europcar partnership
The Australian National Basketball League (NBL) club competition has extended its partnership with car rental company Europcar.
Mercedes-Benz signs deal with ESL
The ESL esports competition operator has signed a partnership with German automotive manufacturer Mercedes-Benz.
Southampton signs partner, Huddersfield extends deal
Southampton has entered into a partnership with energy company Utilita, while rival English Premier League football club Huddersfield Town has renewed a deal with local vehicle dealer Northern Commercials.
Hyundai Engineering supports Ashgabat 2017
Hyundai Engineering has signed up as the latest sponsor of this year’s Asian Indoor and Martial Arts Games, which will be held in Ashgabat, Turkmenistan.
Milwaukee Bucks strike jersey deal with Harley-Davidson
NBA basketball franchise the Milwaukee Bucks has agreed a jersey sponsorship deal with motorcycle manufacturer Harley-Davidson.
Volkswagen replaces Hyundai as Uefa partner
German automotive manufacturer Volkswagen has agreed a deal with Uefa, football’s European governing body, to sponsor its national team competitions.
Valencia seals double deal
Spanish LaLiga football club Valencia has agreed sponsorship deals with Italian car manufacturer Alfa Romeo and video game developer Konami.
Opel steps up as Dortmund sleeve sponsor
German car manufacturer Opel has expanded its partnership with Borussia Dortmund to become the Bundesliga football club’s sleeve sponsor.
AFL’s Carlton extends with major sponsor Hyundai
Korean automotive company Hyundai has extended its major sponsorship deal with AFL Aussie rules football club Carlton.
Suzuki extends as Torino’s main sponsor
The Italian division of Japanese automotive manufacturer Suzuki has renewed its sponsorship agreement with Serie A football club Torino.
Hero ups investment in Indian Super League
Indian motorcycle manufacturer Hero MotoCorp has extended its title sponsorship of the Indian Super League club football competition.
Volkswagen replaces Mercedes-Benz as DFB partner
Volkswagen has today (Friday) ousted rival automotive manufacturer Mercedes-Benz as a major partner of the German Football Association (DFB) after agreeing a five-year contract with the national governing body.
Toyota extends as main sponsor of NRL’s Cowboys
Australian NRL rugby league club the North Queensland Cowboys has renewed its long-running partnership with Japanese automotive manufacturer Toyota and the North Queensland Toyota Dealers.
Land Rover backs Event Rider Masters
British multi-purpose vehicle manufacturer Land Rover has entered into a partnership with the Event Rider Masters equestrian series.
Toyota to sponsor Gold Cup
Japanese automotive manufacturer Toyota has agreed a deal to sponsor this year’s Gold Cup national team football tournament, which is organised by the Confederation of North, Central America and Caribbean Association Football (Concacaf).