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Milwaukee Bucks strike jersey deal with Harley-Davidson

NBA basketball franchise the Milwaukee Bucks has agreed a jersey sponsorship deal with motorcycle manufacturer Harley-Davidson.

The multi-year agreement will begin with the 2017-18 NBA season and will grant Harley-Davidson, a long-time Bucks sponsor, brand exposure on the left chest area of the team’s jerseys.

The company will also benefit from promotion across the Bucks’ mobile application, social channels and on Bucks.com through in-game highlights and video features.

The Bucks become the 12th NBA franchise to sign a jersey sponsor for the 2017-18 season. The NBA announced in April 2016 that teams would be permitted to agree jersey sponsorship deals as part of a three-year pilot programme spanning the 2017-18 to 2019-20 seasons.