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Hero to serve as Asia Cup title sponsor

Indian motorcycle manufacturer Hero MotoCorp has been named as the title sponsor of this year’s edition of the men’s Asia Cup national team hockey tournament.

The event will take place at the Maulana Bhashani National Hockey Stadium in Dhaka, Bangladesh from October 11-22 and will be officially known as the Hero Asia Cup 2017.

Hero agreed the deal with the Asian Hockey Federation (AHF).

Tayyab Ikram, chief executive of the AHF, said: “The cooperation with a global player and premier brand of Hero MotoCorp’s stature is a great success reflecting the AHF’s efforts over the last two years to take the sport to new heights in Asia.

“The Hero Asia Cup in Dhaka will showcase our best athletes to a global audience through our media rights partnership with the FIH, and I am looking forward to a fantastic event and thrilling match action.”

Hero has a strong presence within hockey and is a partner of the International Hockey Federation (FIH).

The winner of this year’s Asia Cup will qualify for the 2018 World Cup, which will take place in Bhubaneswar, India.

The most recent edition of the Asia Cup was held in Ipoh, Malaysia in 2013, with South Korea defeating India 4-3 in the final.