Agricultural Produce
FFF kicks off KFC partnership
Fédération Française de Football, the sport’s governing body in France, has agreed a sponsorship deal with multinational fast food chain KFC.
Baku 2015 passes baton to Milla
Dairy supplier Milla has become an official supporter of the inaugural European Games multi-sport event, which takes place in Baku next year.
CTI signs up as major partner of Melbourne Victory
Australian A-League football team Melbourne Victory has appointed customised training and assessment programmes company Community Training Initiatives as its new joint-principal partner.
Bakery feeds Philadelphia with long-term renewal
Major League Soccer team Philadelphia Union has signed an extension to its shirt sponsorship deal with Bimbo Bakeries.
Brisbane Roar nets Pauls renewal
Australian dairy producer Pauls has signed a two-year extension to its platinum partnership with A-League football champion Brisbane Roar.
Chobani feeds into college market with IMG
American Greek yoghurt brand Chobani has signed a multi-year deal with the IMG College agency to promote its brand through a number of US universities.
Amul backs India for Commonwealth and Asian Games
Indian food products organisation Amul has agreed a sponsorship deal with the Indian Olympic Association to back the country’s athletes at high-profile multi-sport events this year.
King’s Hawaiian touches down with Atlanta Falcons
Californian-based bakery King’s Hawaiian has announced a sponsorship agreement with the Atlanta Falcons American football team for the 2014 NFL season.
Liverpool wraps up Subway deal
US-headquartered multinational sandwich chain Subway has secured its first move into football’s English Premier League through a multi-year partnership with title-challenger Liverpool.
Luvo strikes deal with New York Yankees
Lifestyle food brand Luvo has entered into a partnership with MLB baseball team New York Yankees.
Retail Food Group teams up with AFL’s Gold Coast Suns
AFL Australian rules football team Gold Coast Suns has reached a sponsorship agreement with locally based retail food brand manager and franchisor Retail Food Group.
Subway linked to F1 sponsorship
US sandwich chain Subway is pondering a move into Formula One that would mirror its sponsorship strategy for the Nascar American stock car racing series
ShopRite retains title rights to LPGA event
Retailers supermarket co-operative Wakefern Food Corp has extended its ShopRite chain’s long-running title sponsorship of the Ladies Professional Golf Association’s Atlantic City Classic.
NBA sets up Southeast Asia collaboration with FrieslandCampina
North American basketball league the NBA has announced a multi-year marketing partnership with European dairy company Royal FrieslandCampina covering Southeast Asia.
Chicago White Sox earns its crust with Beggars Pizza
MLB baseball team the Chicago White Sox has agreed a multi-year partnership with locally based pizza chain Beggars Pizza.
Rio 2016 revenue target under pressure
The Rio 2016 Organising Committee for the Olympic and Paralympic Games is struggling to reach its second minimum sponsorship target of $1.3bn (€950m), the amount required to operate the Games without further government subsidy.
Werder Bremen extends shirt sponsor deal
Poultry producer Wiesenhof has extended its sponsorship of German Bundesliga top-flight football club Werder Bremen.
NBA’s Pelicans crown Smoothie King as arena naming partner
NBA basketball franchise New Orleans Pelicans has agreed a 10-year arena naming rights partnership with Louisiana-based drinks retailer Smoothie King.