Media
Asia Football Group named new AFC rights agency, FMA staff to transfer over
Media and sponsorship rights to the Asian Football Confederation’s flagship competitions will be sold by Asia Football Group (AFG), a new single-client entity set up following the termination of the A…
EXCLUSIVE: AFC has deal in place with special purpose vehicle following FMA termination
The Asian Football Confederation (AFC) has terminated its exclusive eight-year commercial rights contract with Football Marketing Asia and is poised to appoint a new special purpose vehicle likely to comprise…
Infront bolsters cycling portfolio with broad Tour of the Alps remit
Infront has struck an extensive five-year deal to commercialise the Tour of the Alps, the elite men's road cycling event on the second-tier UCI ProSeries
UniqFEED takes virtual advertising to Greece for Davis Cup, Supponor renews with Sportfive
Switzerland-based UniqFEED has been selected to deliver its virtual advertising solution for this weekend’s Davis Cup tennis tie between Greece and Slovakia at the Panathenaic Stadium in Athens.
US Soccer renews archive, licensing deal with Veritone
US-based artificial intelligence software and services company Veritone has signed a multi-year extension with US Soccer, continuing its role as the archive of record and licensing partner for the federation's…
CBS Super Bowl ad space sales hit ’90 per cent’, Nickelodeon plan considered
Paramount-owned CBS Sports is close to selling out its ad space inventory for the 2024 Super Bowl, the showpiece finale to the National Football League season.
SailGP, T-Mobile step up 5G offering to enhance TV broadcast
T-Mobile, the German global mobile communications company, has expanded its partnership with SailGP just one year into their commercial relationship in a bid to further enhance the sailing series' at-home…
Sportradar gives K League TV a face-lift, to net sponsors in renewed pact
The Korea Professional Football League and sports data and betting services company Sportradar have renewed their wide-ranging global media and betting rights deal for another four years, with sponsorship…
Deutsche Telekom expands Euro 2024 presence with national sponsorship
German telco Deutsche Telekom has furthered its association with Euro 2024 by becoming a national sponsor of the event
Wanda initiates Infront sale process with Deutsche Bank hire
Chinese conglomerate Wanda Group has appointed Deutsche Bank as advisers on a potential sale of the Infront sports marketing agency
Fiba readies ‘most successful’ commercial World Cup as it completes road to recovery
The commercial success of the upcoming Fiba Basketball World Cup in south-east Asia will ensure the sport’s governing body breaks even for the four-year cycle despite the devastating impact of the global p…
EXCLUSIVE: Team Marketing close to global Swiss Super League rights deal
Team Marketing is close to expanding its sports client base for the first time in its 32-year history as it nears an agreement to become the Swiss Football League’s global commercial rights sales agent, sources have told SportBusiness.
ITF secures Billie Jean King Cup investment from Walter’s TWG Global
TWG Global, the investment vehicle of US billionaire Mark Walter, has acquired a minority stake in a joint venture set up with the International Tennis Federation to commercialise the Billie Jean King…
DAZN makes major merchandising move with Fanatics agreement
Sports streaming platform DAZN continues to attempt to diversify its revenue streams after agreeing a deal to sell sports merchandise from Fanatics through its platform
World Aquatics details financial strain of ISL legal battle
World Aquatics has spent over $10m (€9m) in legal fees in its bid to maintain control of the sport over the past three years, according to financial statements released today (Monday).
Singh quits FA to take Six Nations commercial role
Navin Singh has resigned from his position as commercial director at the Football Association (FA) to take up a leading role with Six Nations Rugby
Netball World Cup loses title sponsor Vitality, nets Canada rights deal
The Netball World Cup has been left without a title sponsor just three weeks out from the start of the tournament, after insurance and investments company Vitality pulled out of its agreement
World Aquatics turns to Sportfive for media rights sales as Dentsu role scaled back
World Aquatics has awarded Sportfive a contract to sell its media rights in most global markets, retaining long-standing agency partner Dentsu in Japan and selected countries in the Asia-Pacific region