Fan Engagement
Ricciardo appointed OKX brand ambassador
Formula 1 driver Daniel Ricciardo has been appointed as a brand ambassador of cryptocurrency firm OKX
Tottenham Hotspur to play Sevilla in South Korea
Premier League club Tottenham Hotspur will face Spanish LaLiga outfit Sevilla in the second of two friendly matches as part of the North London-based team’s pre-season tour of South Korea later this y…
Trabzonspor to launch first NFT offering
Turkish Süper Lig football club Trabzonspor will launch its first public NFT offering tomorrow (Saturday) as part of its agreement with specialist NFT agency Capital Block.
NBA to resume Indian scouting programme
The National Basketball Assocation (NBA) has announced it will resume its Indian talent scouting programme, NBA Jump, for the first time since the beginning of the Covid-19 pandemic in 2020
Socios.com gains major MLS presence with 26 team partnerships
Blockchain fan token platform signs another set of club-level deals
IndyCar renews TAG Heuer partnership, strikes Autograph NFT deal
Luxury watchmaker TAG Heuer has renewed its multiyear partnerships with the NTT IndyCar series and Indianapolis Motor Speedway.
TAG Heuer to put on Miami Design District fan experience in conjunction with Miami GP
Swiss luxury watchmaker TAG Heuer is helping to put on a pop-up fan experience from May 2-7 in Miami Design District’s Jungle Plaza to coincide with the inaugural Formula 1 Miami Grand Prix at the Hard R…
Socios.com expands NFL presence with 13 team partnerships
Blockchain fan token platform Socios.com has secured partnerships with 13 National Football League teams to significantly enhance its presence in the United States sports landscape
J.League announces sponsorship deal with TikTok amid younger audience drive
J.League, the organising body of club football in Japan, has announced a sponsorship agreement with social media platform TikTok as part of a push to attract younger audiences to its J1 and J2 leagues
FTX to help stage three-day Miami Beach fan experience in conjunction with Miami GP
The inaugural Formula 1 Miami Grand Prix set for May 6-8 at Hard Rock Stadium will be accompanied by a three-day fan experience in Miami Beach, Florida, in the heart of greater Miami.
MLB develops new marketing campaign for start of 2022 season
League looks to refocus fan attention on the field after bruising offseason
NFL loosens restrictions for crypto sponsorships
A month after numerous cryptocurrency companies aired advertising during NBC's Super Bowl LVI broadcast, the National Football League has loosened restrictions for its teams to secure blockchain-related…
Hurricanes strike Moodagent sponsorship deal
Wellington-based rugby union franchise Hurricanes has announced a sponsorship agreement with Danish music streaming service Moodagent ahead of the second phase of the Super Rugby Pacific competition
Sportfive awarded commercial role to develop Flamengo’s international following
Campeonato Brasileiro Série A club Flamengo has appointed the Sportfive agency to expand its global market presence, with a focus on the US in particular.
UFC introduces LED displays around Octagon
The Ultimate Fighting Championship has introduced a new LED system around the outer circumference of its Octagon fighting cage that will display sponsor brands and messages to in-arena fans and television…
Supercars secures Pizza Hut sponsorship
Australian motor racing series Supercars has announced a sponsorship agreement with fast-food chain Pizza Hut ahead of the beginning of the 2022 season this weekend
Premier League, Barcelona and Ronaldo still dominate Chinese social media – Mailman report
FC Barcelona, the Premier League and Cristiano Ronaldo remain football's most powerful presences on Chinese social media platforms, according to the latest edition of the Red Card Report from digital agency…
Women’s Super League sees surge in online search interest
The FA Women’s Super League saw a 116-per-cent increase in global online search interest in 2021, according to a new report by digital and social media agency Redtorch.