NFL loosens restrictions for crypto sponsorships

Larry David starred in a Super Bowl advert for crypto exchange FTX

A month after numerous cryptocurrency companies aired advertising during NBC's Super Bowl LVI broadcast, the National Football League has loosened restrictions for its teams to secure blockchain-related sponsorships.

As such, the NFL is allowing its teams to begin to capitalize on the ever-growing crypto sports sponsorship space, while seeking to minimize risk in what remains a highly volatile and uncertain industry. As a result, the loosening remains modest compared to many other major sports properties, which have embraced the emerging category in a wide range of sponsorship applications.

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