Events
Lexus extends with Melbourne Cup
Japanese automotive manufacturer Lexus has agreed a two-year contract extension which will see it remain as principal partner of the Victoria Racing Club (VRC) and its showpiece horse race, the Melbourne…
IOC in talks with international federations over ‘non-compulsory’ branding at qualifier events
The International Olympic Committee and various international federations will soon introduce common branding at Olympic qualification events, but the use of the branding is not compulsory, according to…
Gate revenue record expected for Singapore venue as UFC returns to Southeast Asia
The Ultimate Fighting Championship expects its event at Singapore Indoor Stadium this weekend to set a gate revenue record for sport at the venue
Saudi Arabia to stage two-month esports festival
Saudi Arabia is to stage a two-month gaming festival, which will include esports tournaments with a $15m (€14m) prize pool and performances from international artists, the Saudi Esports Federation has a…
Auckland Open to return in January, Lamperin appointed as tournament director
The Auckland Open will return to the international tennis calendar next year for the first time since the beginning of the Covid-19 pandemic, Tennis Auckland and Tennis New Zealand announced today (Tuesday)
Eo offers swimming tech to SLT, Jersey omitted amid ‘economic and scheduling factors’
Super League Triathlon (SLT) has signed a partnership with sports technology company eo, while it has been revealed that Jersey’s exit as an ever-present on the calendar was down to a lack of sponsorship r…
Taiwan returns to Asian Tour circuit
The Asian Tour has announced the return of its golf tournaments in Chinese Taipei following a three-year hiatus due to the Covid-19 pandemic
Broadcast coverage up for Premier Padel, Greenweez signs as Paris Major sponsor
Premier Padel, the new global tour launched by the International Padel Federation (FIP), Professional Padel Association and the state-backed Qatar Sports Investments organisation, has announced an uplift…
Tottenham Hotspur to play Sevilla in South Korea
Premier League club Tottenham Hotspur will face Spanish LaLiga outfit Sevilla in the second of two friendly matches as part of the North London-based team’s pre-season tour of South Korea later this y…
BBC extends RideLondon deal, Ford signs on as sponsor
UK public-service broadcaster the BBC has agreed a five-year extension to its rights deal for RideLondon, while US automotive manufacturer Ford has signed on as presenting partner of the event touted as…
‘The Match’ boosts global reach with international simulcasts
Event marks unique collaboration between Turner Sports, international partners
AFC faces revenue hole, tricky host decision, after China’s Asian Cup withdrawal
China’s withdrawal as host of the 2023 Asian Cup has undermined some of the most valuable commercial rights deals for the Asian Football Confederation in its 2021-24 cycle, potentially leaving the body f…
Kooyong Classic to return in 2023 with new title sponsor
Melbourne tennis tournament the Kooyong Classic will return next January after a two-year hiatus due to the pandemic
Deloitte becomes first-ever title sponsor of Singapore Women’s Premier League
Professional services firm Deloitte has struck a three-year agreement with the Football Association of Singapore to sponsor the Singapore Women’s Premier League when it returns later this month.
2026 European Championships host search underway, sponsorship rights further centralised
European Championships Management, the company that developed the concept for the multi-sport event, has initiated its host search for the 2026 iteration, offering cities and regions a wider package of…
Brisbane 2032 prioritises search for CEO and sponsors
The board of the organising committee for the Brisbane 2032 Olympic and Paralympic Games has identified the recruitment of a chief executive as a “top priority” after meeting for the first time today (We…
Liverpool to play friendly in Singapore as StarHub secures rights to exhibition matches
Liverpool is to play a friendly against fellow Premier League outfit Crystal Palace at the National Stadium in Singapore as part of its forthcoming pre-season tour of Southeast Asia
Wanda Sports to organise and promote Chinese road cycling league
The Chinese Cycling Association has appointed sports marketing entity Wanda Sports to organise and promote a new national road cycling league, according to Chinese sports industry news website EcoSports.cn