Events

Tennis
Events

Kosmos Tennis' 25-year agreement with the International Tennis Federation to run and commercialise the Davis Cup has been terminated following unsuccessful attempts to renegotiate the deal
Multiple Sports
Events

IMG has hired David Collins from rival agency Wasserman to serve as its senior vice-president and managing director for the Mena region
Ice Hockey
Events

T-Mobile Park, the home of Major League Baseball's Seattle Mariners, will host the 2024 NHL Winter Classic, which will be contested between the Seattle Kraken and the Vegas Golden Knights
Badminton
Events

Chinese automotive manufacturer Great Wall Motor (GWM) has agreed a deal to sponsor the Badminton World Federation’s 2022 World Tour Finals in Thailand later this month, while the BWF has announced the a…
Golf
Events

Emirates has strengthened its commitment to the DP World Tour by extending its sponsorship deal with the season-ending DP World Tour Championship, while the men’s golf tour has rekindled its Race to D…
Football
Events

Commonwealth Bank (CommBank) has signed on as the first official supporter for the 2023 Fifa Women’s World Cup in Australia and New Zealand.
Football
Sponsorship & Marketing

Just days before the men's 2022 Fifa World Cup kicks off in Qatar, organizers are moving Fifa sponsor Budweiser's beer stands away from the tournament's eight stadiums, limiting the brand's visibility
Multi-sport
Events

French food products manufacturer Danone has signed a sponsorship deal with the organising committee of the 2024 Olympic and Paralympic Games in Paris
UFC
Events

Battle Motors has been named the first-ever official electric commercial truck of the Ultimate Fighting Championship in a multiyear national marketing partnership
Golf
Events

The inaugural edition of the Singapore Women’s Open golf tournament will finally take place next month after being postponed for more than two years as a result of the pandemic.
Football
Events

European football’s governing body Uefa has announced a new format for its senior women’s international competitions, with a new Nations League that will provide the qualifying teams for the women’s Euros…
Multi-sport
Events

Brisbane has a chance to become the “Barcelona of Australia” when it hosts the Olympic and Paralympic Games in 2032, Andrew Liveris, chair of the organising committee for the events, said this week.
NFL
Events

Pact arrives in advance of first of three league games this season in London
NFL
Sponsorship & Marketing

League completes five-year agreement with technology giant
Football
Events

The Swiss Football Association (SVF) has formally launched its bid to host the 2025 Uefa Women’s European Championship.
Multiple Sports
Events

Premier League and English Football League (EFL) matches are among a series of sports events in the United Kingdom that have been postponed as the sports community pays tribute to Her Majesty The Queen
Tennis
Events

Team-based tennis tournament the Laver Cup has added to its sponsorship roster ahead of this year’s event through new deals with US healthcare provider Cleveland Clinic and Switzerland Tourism.
Cricket
Events

The Oval cricket ground is in the running to stage the World Test Championship final next year because the International Cricket Council’s favoured host for the event, Lord’s cricket ground, is reportedly hav…