Events

Skiing
Events

Swedish state-owned gambling company Svenska Spel has stepped up its backing of cross-country skiing by agreeing to become an official partner of new venture, Ski Tour 2020
Football
Events

Diageo-owned beverage manufacturer Ypióca has agreed a deal to become title sponsor of the Campeonato Cearense state football competition in Brazil.
Golf
Events

US business-focused mutual insurance company Sentry has extended its title sponsorship of PGA Tour golf event the Tournament of Champions through the 2029-30 season
Handball
Events

Online gambling operator Kindred Group has agreed a deal with the Infront agency for its Unibet brand to sponsor the European Handball Federation’s men’s and women’s European Championships next year. T
Motorsport
Events

Tyre manufacturer Goodyear has been unveiled as a premium partner of the World Endurance Championship as part of a wider agreement involving the Automobile Club de l’Ouest (ACO) and the European Le Mans S…
Baseball
Events

League will again work with series of pop culture brands to help drive fan engagement, attendance
Golf
Events

The annual China Open golf championship will be staged in Shenzhen for the next three years, from 2020 to 2022, and current title sponsors Volvo Cars have extended their partnership with the event
Multi-sport
Events

The Hangzhou 2022 Asian Games Organising Committee announced a Prestige-level partnership agreement with Alibaba Group on Tuesday, in the sponsorship categories for information technology, cloud services…
Multi-sport
Events

The organising committee of the 2020 winter Youth Olympic Games in Lausanne has signed up supermarket chain Coop Suisse Romande as an official partner of the event
Skiing
Events

Norwegian supermarket chain Coop Norge has broadened its presence in skiing by agreeing a deal to sponsor the next three editions of the International Ski Federation’s (FIS) Nordic World Ski Championships.
Tennis
Events

International payment services and credit card company Mastercard has extended its global sponsorship with tennis grand slam the Australian Open, while Marriott International’s global travel program, M…
Esports
Events

Riot Games, the esports event organiser and video game developer, is moving closer to securing its first-ever presenting sponsor for the League of Legends European Championship (LEC)
Skiing
Events

US fashion brand Tommy Hilfiger has agreed a partnership with Austrian skiing showpiece the Hahnenkamm-Rennen
Motorsport
Events

Taxi company fonaCAB and oil distributor Nicholl Oils have extended their backing of motorcycling showpiece the North West 200 by agreeing a three-year extension to their title sponsorship deals
Equestrian
Events

Organisers of Badminton Horse Trials have signed what they claim are two significant sponsorship deals with Mars Equestrian and Science Supplements after admitting they are unlikely to secure a new title…
Multi-sport
Events

French energy group EDF has signed on as a domestic sponsor of the 2024 summer Olympic and Paralympic Games in Paris
Olympics
Events

Organisers of the Tokyo 2020 Olympics and Paralympics have announced a slew of measures to counteract the effect of hot weather on the Games, including initiatives with 24 sponsors
Athletics
Events

A new marketing strategy for the Rock ‘n’ Roll marathon and half-marathon running series in North America will take effect on the financial results presented by owner Wanda Sports Group in 2020.