World Rugby

Japanese electronics and electrical equipment manufacturing company, Mitsubishi Electric, has become the latest sponsor with existing ties to World Rugby opting to expand its association through wide-ranging backing of the women’s game.

Jaguar Land Rover is making its Defender brand the centrepiece of its Rugby World Cup sponsorship deal, according to director of global brand partnerships Laura Wood.

HSBC has re-committed to the Rugby Seven Series as World Rugby exerts greater control over the event.

World Rugby has announced the rebranding of its World Rugby Sevens Series to the HSBC SVNS, with the financial services group extending as main sponsor as the governing body seeks to transform the series…

As a B2B company, sponsorship allows Capgemini to showcase its wide-ranging capabilities to clients in exciting and emotive ways. Faaez Samadi speaks to the company's sponsorship director Thomas Hirsch.

Richard Heaselgrave has left his role as chief revenue and fan engagement officer at World Rugby just over 18 months after taking up the post, SportBusiness understands

World Rugby believes a new, three-year sponsorship deal with insurance company Gallagher covering its women’s rugby events will act as a proof of concept for a new commercial approach. Faaez Samadi reports.

Bernard Laporte, president of the French Rugby Federation (FFR), has stepped down as vice-chairman of World Rugby after he received a two-year suspended prison sentence for corruption

World Rugby will embark on a radical change in commercial strategy after the 2023 Rugby World Cup in France in a bid to attract new fans and generate more revenue

The Women’s Rugby World Cup in New Zealand will generate record sponsorship revenue World Rugby committed to unbundling sponsorship rights from the men’s game T

Global small business platform Xero has agreed a deal to sponsor this year’s Rugby World Cup Sevens, which will take place in South Africa.

Chemicals multinational Ineos has signed as an official sponsor of the 2021 Rugby World Cup, the women’s edition of the global rugby union showcase that was postponed because of the Covid-19 pandemic.

World Rugby has announced Australia-based forex broker IC Markets as a global sponsor of its Rugby World Cup Sevens tournament scheduled to be held in the South African city of Cape Town next month

Retail pharmacy chain Chemist Warehouse has signed up as an official sponsor of Rugby World Cup 2021, the postponed women’s national team tournament which will now take place this year in New Zealand f…

Dubai-based airline Emirates has renewed its sponsorship deal with World Rugby, through which it serves as a worldwide partner of the men’s Rugby World Cup.

South African beer brand Castle Lite has signed as an official global partner of this year’s Rugby World Cup Sevens in Cape Town – World Rugby’s quadrennial international sevens showcase. T

World Rugby has extended and expanded its sponsorship agreement with global imaging technology specialist Canon

World Rugby has expanded its contract with Land Rover to include sponsorship of the forthcoming women’s Rugby World Cup.