World Rugby
Asahi backs World Rugby through 2029 World Cup
Japanese beer giant Asahi Super Dry has bolstered its commitment to World Rugby by signing a five-year sponsorship extension.
‘High Performance Academy’ – Gallagher and World Rugby
Founded by World Rugby and global insurance firm Gallagher, the academy was developed to increase the prominence of female coaches at elite levels of rugby.
World Rugby hires Two Circles for sponsorship sales
World Rugby has expanded its relationship with Two Circles to make it the governing body's principal sponsorship and digital sales agency, almost two years since deciding to centralise the bulk of its commercial and media operations.
World Rugby eyes full unbundling of women’s rights but some joint deals ‘still make sense’
World Rugby is increasingly looking to unbundle commercial rights to the women’s game, following similar steps taken by Fifa and Uefa in recent years, but believes that bundled rights deals “still make sense” in certain markets.
Mitsubishi Electric joins Women in Rugby sponsorship programme
Japanese electronics and electrical equipment manufacturing company, Mitsubishi Electric, has become the latest sponsor with existing ties to World Rugby opting to expand its association through wide-ranging backing of the women’s game.
‘I was adamant I wanted our car on the pitch’ | Laura Wood, Jaguar Land Rover
Jaguar Land Rover is making its Defender brand the centrepiece of its Rugby World Cup sponsorship deal, according to director of global brand partnerships Laura Wood.
HSBC continues title support for revamped Rugby Sevens Series
HSBC has re-committed to the Rugby Seven Series as World Rugby exerts greater control over the event.
World Rugby Sevens Series takes on SVNS moniker, HSBC extends backing
World Rugby has announced the rebranding of its World Rugby Sevens Series to the HSBC SVNS, with the financial services group extending as main sponsor as the governing body seeks to transform the series…
‘Sponsorship leads to a different conversation with clients’ | Thomas Hirsch, Capgemini
As a B2B company, sponsorship allows Capgemini to showcase its wide-ranging capabilities to clients in exciting and emotive ways. Faaez Samadi speaks to the company's sponsorship director Thomas Hirsch.
Heaselgrave leaves World Rugby after 18 months
Richard Heaselgrave has left his role as chief revenue and fan engagement officer at World Rugby just over 18 months after taking up the post, SportBusiness understands
Gallagher women’s deal provides proof of concept for new World Rugby approach
World Rugby believes a new, three-year sponsorship deal with insurance company Gallagher covering its women’s rugby events will act as a proof of concept for a new commercial approach. Faaez Samadi reports.
Laporte steps down from World Rugby role following corruption conviction
Bernard Laporte, president of the French Rugby Federation (FFR), has stepped down as vice-chairman of World Rugby after he received a two-year suspended prison sentence for corruption
EXCLUSIVE: World Rugby revamps commercial strategy in centralised rights play
World Rugby will embark on a radical change in commercial strategy after the 2023 Rugby World Cup in France in a bid to attract new fans and generate more revenue
Women’s Rugby World Cup sponsors get behind growing the women’s game
The Women’s Rugby World Cup in New Zealand will generate record sponsorship revenue
World Rugby committed to unbundling sponsorship rights from the men’s game
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Xero backs RWC Sevens, Papa John’s delivers England Rugby deal
Global small business platform Xero has agreed a deal to sponsor this year’s Rugby World Cup Sevens, which will take place in South Africa.
Ineos joins women’s Rugby World Cup portfolio as official sponsor
Chemicals multinational Ineos has signed as an official sponsor of the 2021 Rugby World Cup, the women’s edition of the global rugby union showcase that was postponed because of the Covid-19 pandemic.
IC Markets becomes latest Rugby World Cup Sevens global sponsor
World Rugby has announced Australia-based forex broker IC Markets as a global sponsor of its Rugby World Cup Sevens tournament scheduled to be held in the South African city of Cape Town next month
Chemist Warehouse joins sponsor roster for women’s Rugby World Cup
Retail pharmacy chain Chemist Warehouse has signed up as an official sponsor of Rugby World Cup 2021, the postponed women’s national team tournament which will now take place this year in New Zealand f…