World Rugby

Latest Features

The spearhead strand of Mastercard’s 2019 Rugby World Cup activation programme saw the tournament’s official payments partner harness real-time technology to create unique Player of the Match trophies for each match.

DHL, official logistics supplier to the 2019 Rugby World Cup, rolled out an epic campaign of activations through 2018 and 2019.

Global bank HSBC has renewed its Sevens Series title sponsorship with World Rugby from 2019-20 to 2022-23.

Rolex-owned luxury watch brand Tudor has added sponsorship of World Rugby to its deals with the New Zealand All Blacks and high-profile sporting and celebrity ambassadors to build a brand identity distinct from its parent company.

Rolex-owned luxury watch brand Tudor’s new seven-year partnership with World Rugby is comfortably the biggest deal the global governing body has signed with a timing partner.

Building construction and civil engineering company Taisei Corporation has become the latest Japanese sponsor of the 2019 Rugby World Cup ahead of the start of the national team tournament in the country

Global safety science brand UL has signed as the latest partner of the World Rugby Sevens Series

The World Rugby Women’s Sevens Series is being expanded to support more sponsors and run in parallel with the men’s edition, according to a new report from The Telegraph. T

UK power generator brand Aggreko has signed as an official tournament supplier of the 2019 Rugby World Cup in Japan

Features

Jaguar Land Rover-owned premium car brand Land Rover is using blue-chip properties in rugby union and sailing to reinforce its brand position as an authentic brand with strong technology and innovation…

Jaguar Land Rover-owned premium car brand Land Rover has renewed as a top-tier Worldwide Partner of the 2019 Rugby World Cup to be hosted by Japan.

Financial services company HSBC has renewed as title sponsor of the rugby union World Rugby Sevens Series, under an annual fee increase of at least 100 per cent on its previous five-year commitment.