World Rugby
Features
Player of the Match Trophy – Mastercard & World Rugby
The spearhead strand of Mastercard’s 2019 Rugby World Cup activation programme saw the tournament’s official payments partner harness real-time technology to create unique Player of the Match trophies for each match.
Epic Moments – DHL & World Rugby
DHL, official logistics supplier to the 2019 Rugby World Cup, rolled out an epic campaign of activations through 2018 and 2019.
HSBC signs record deal with Rugby Sevens Series
Global bank HSBC has renewed its Sevens Series title sponsorship with World Rugby from 2019-20 to 2022-23.
Tudor: Sponsorships highlight ‘Born to Dare’ identity
Rolex-owned luxury watch brand Tudor has added sponsorship of World Rugby to its deals with the New Zealand All Blacks and high-profile sporting and celebrity ambassadors to build a brand identity distinct from its parent company.
Tudor pays record fee for World Rugby timing rights
Rolex-owned luxury watch brand Tudor’s new seven-year partnership with World Rugby is comfortably the biggest deal the global governing body has signed with a timing partner.
Land Rover: Rugby union and sailing bolster brand positioning
Jaguar Land Rover-owned premium car brand Land Rover is using blue-chip properties in rugby union and sailing to reinforce its brand position as an authentic brand with strong technology and innovation…
Land Rover renews RWC deal with uplift
Jaguar Land Rover-owned premium car brand Land Rover has renewed as a top-tier Worldwide Partner of the 2019 Rugby World Cup to be hosted by Japan.
HSBC ramps up Sevens spend ahead of Rio 2016
Financial services company HSBC has renewed as title sponsor of the rugby union World Rugby Sevens Series, under an annual fee increase of at least 100 per cent on its previous five-year commitment.