Gallagher women’s deal provides proof of concept for new World Rugby approach

France take on the Black Ferns at the 2021 Women's Rugby World Cup in New Zealand (Photo: Joe Allison/Getty Images)
France take on the Black Ferns at the 2021 Women's Rugby World Cup in New Zealand (Photo: Joe Allison/Getty Images)
World Rugby believes a new, three-year sponsorship deal with insurance company Gallagher covering its women’s rugby events will act as a proof of concept for a new commercial approach. Faaez Samadi reports.

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