Wearable technology company Whoop has built on its existing links with the International Cycling Union (UCI) by becoming title sponsor of the organisation’s Mountain Bike World Series.

Fitness tracking technology provider Whoop has agreed a partnership with the UCI Mountain Bike World Series

The Whoop brand is “all about being aspirational,” which is why its endorsers “tend to be the best in the world,” says Whoop founder and chief executive Phil Ahmed

Women's tennis pact adds to growing set of partnerships for company

Leading wearable technology provider Whoop has extended its wide-ranging partnership with the Ladies Professional Golf Association for the 2021 season

Massachusetts-based wearable technology provider Whoop has been designated the official fitness wearable of the PGA Tour and PGA Tour Champions as part of a multiyear partnership.