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Whoop CEO: ‘We see huge growth opportunities in soccer’

The Whoop brand is “all about being aspirational,” which is why its endorsers “tend to be the best in the world,” says Whoop founder and chief executive Phil Ahmed

Dustin Johnson wears a Whoop strap fitness band during the Travelers Championship at TPC River Highlands on June 28, 2020. (Photo by Rob Carr/Getty Images)

The Whoop brand is “all about being aspirational,” which is why its endorsers “tend to be the best in the world,” says Whoop founder and chief executive Phil Ahmed

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