Massachusetts-based wearable technology provider Whoop has been designated the official fitness wearable of the PGA Tour and PGA Tour Champions as part of a multiyear partnership.
To activate the agreement, the Whoop Live for Charity initiative has been created to highlight players' biometric data and heart rate during defining moments throughout the season, such as a putt to win a tournament. Those real-time metrics will then be integrated into video content.
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