In March 2022 AFC Bournemouth teamed up with principal partner and front of shirt sponsor MSP Capital and sponsor Vitality to launch a new ‘Bring Your Boots’ football boot and trainer recycling scheme. It encouraged fans to donate their sports shoes to be given to local families financially impacted by the pandemic and unable to afford the equipment needed to keep their kids involved in grassroots football and keep them physically active.
Health and life insurance brand Vitality has suspended its sponsorship of English Premier League club West Ham United over its handling of the controversy surrounding first team player Kurt Zouma
In 2018, Vitality activated its T20 partnership with the England & Wales Cricket Board via a programme that ran throughout the summer.
Health and life insurance provider Vitality has stepped up its support of English netball by becoming the title sponsor of next year’s Netball World Cup in Liverpool.
Health and life insurance and investments provider Vitality has struck a three-year extension to its title partnership deal with England Netball in an agreement that is set to secure the future of the…