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Arsenal, Leicester sign new partners

Arsenal has agreed a global partnership with data protection company Acronis, while rival English Premier League football club Leicester City has struck a deal with health and life insurance firm Vitality.

Acronis has signed a three-year deal to serve as the official data backup partner of Arsenal, beginning with the 2018-19 season.

The company will deliver data protection for official club data, including storage of every first team and academy training session recorded at its training ground.

Acronis will also benefit from branding placement on LED signage at all Arsenal home games in domestic competitions, as well as interview backdrops.

The agreement also includes access to first-team players and legends to support marketing activities and the opportunity to stage B2B events with the support of senior club executives.

Vinai Venkatesham, chief commercial officer at Arsenal, said: “Acronis are world leaders in data backup services and their advanced technology will ensure the club’s data is safe and secure.”

Meanwhile, Vitality will act as Leicester’s official wellness partner for the 2018-19 season.

The partnership includes the use of player imagery, in-stadium branding and a presence across the club’s digital and social media platforms.

In addition, Vitality members and Leicester City fans will have access to various club-related benefits such as official merchandise and match tickets.

Vitality chief executive Neville Koopowitz said: “Vitality as a business is founded on a desire to encourage people to take positive steps to improve their health, and through collaboration with elite sporting institutions such as Leicester City Football Club, we believe we can inspire people from many different backgrounds and levels of fitness to make healthier lifestyle choices.”

Vitality already has a similar deal in place with Arsenal, as well as other Premier League clubs in the form of Bournemouth, Chelsea and Liverpool.