SailGP
SailGP brings WSG on board to develop Women’s Pathway commercial programme
Women’s Sports Group (WSG) has been hired by SailGP to provide advisory services on commercial deals for the sailing league as it looks to develop its ‘Women’s Pathway’ project.
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SailGP, T-Mobile step up 5G offering to enhance TV broadcast
T-Mobile, the German global mobile communications company, has expanded its partnership with SailGP just one year into their commercial relationship in a bid to further enhance the sailing series' at-home…
IMG retains SailGP remit
SailGP has today (Thursday) announced a 'multi-year' renewal with IMG to continue as the racing league’s global agency of record.
Rolex steps up backing of SailGP with 10-year deal
Swiss watchmaker Rolex has expanded its relationship with SailGP by signing a new 10-season sponsorship deal with the global sailing championship
Australia’s SailGP team adds SKYY Vodka as new sponsor
The Australia SailGP team has signed up Campari Australia’s SKYY Vodka brand as a new sponsor in a multi-season deal.
Range Rover acquires naming rights to France Sail Grand Prix
Range Rover has been announced as the title sponsor of the forthcoming France Sail Grand Prix
KPMG acquires naming rights to Australian Sail Grand Prix
Multinational professional services company KPMG has been announced as the title sponsor of the Australia Sail Grand Prix as part of a multi-year sponsorship agreement with the SailGP global sailing series
SailGP tackles ocean plastic with The Hidden Sea deal
Global sailing championship SailGP has agreed an eight-year sponsorship deal with Australian wine brand The Hidden Sea
T-Mobile adds title sponsorship of Chicago event to SailGP deal
SailGP has expanded its association with telco T-Mobile to include title sponsorship rights to its inaugural Chicago Grand Prix
Mubadala named title sponsor of SailGP Season 2 Grand Final
Mubadala Investment Company, the Abu Dhabi sovereign wealth fund, has been named the title partner of Sail GP's Season 2 Grand Final in San Francisco, California, on March 26-27
SailGP recruits DRL’s Johnson to commercial development role
The SailGP racing league has recruited Drone Racing League’s Ben Johnson as senior vice-president, strategy and commercial development.
Coutts: Title sponsorship, franchise model to navigate SailGP towards profitability
SailGP, the team sailing competition co-founded and financially backed by Oracle billionaire Larry Ellison, will be profitable once a title sponsorship agreement has been delivered, according to Sir Russell…
SailGP adds Maui Jim Sunglasses as supplier
The SailGP global racing league has announced a sponsorship deal with eyewear manufacturer Maui Jim Sunglasses.
The US-based company was today (Friday) named as the series’ ‘Official Eyewear Supplier’.
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SailGP, Oracle expand data partnership to improve fan experience
International sailing championship SailGP and US multinational computer technology company Oracle have expanded their data partnership to help improve team performances and the fan experience
SailGP keeps its fizz with exclusive champagne deal
International sailing championship SailGP has agreed a deal with Champagne Barons de Rothschild to supply its Season 2 events
Cognizant adds SailGP to developing sponsorship portfolio
Professional services company Cognizant has agreed its latest sports sponsorship deal by becoming the official digital transformation partner of sailing championship SailGP
SailGP is latest to sign up Kuehne+Nagel in IMG-brokered deal
International sailing racing league SailGP has added logistics specialist Kuehne+Nagel to its sponsorship portfolio.
The deal was brokered by the IMG agency, acting on behalf of SailGP
Rockwool backs Danish SailGP entry
Mineral wool products manufacturer Rockwool Group has been unveiled as the presenting sponsor of a new Danish SailGP team, which will enter the fledgling sailing series in 2020