Red Bull
Red Bull gives Torino wings with creative activation plan
SportBusiness Sponsorship speaks to Lorenzo Barale, commercial director for Torino FC, about the club's recent sponsorship deal with Red Bull, one of several agreements in football recently signed by the brand.
Red Bull signs wide-ranging NRL sponsorship
Having agreed a flurry of Premier League club sponsorships in the last month, Red Bull has turned its sights to Australia and signed an expansive new deal with National Rugby League
Red Bull invests in Leeds stake, shirt sponsorship
Red Bull has extended its multi-club ownership portfolio into English football by acquiring a minority stake in Leeds United.
Multi-club sponsorship deals ‘on the agenda’ at Red Bull clubs, says RB Leipzig’s Plenge
Red Bull-owned football clubs are seeking opportunities to create joint sponsorship deals, according to RB Leipzig chief business officer Johann Plenge.
Visa and Cash App replace AlphaTauri as Red Bull-owned F1 team title sponsor
The title rights to the Red Bull-owned Formula 1 team formerly known as AlphaTauri have been acquired by digital and mobile payment network Visa and fellow financial services company Cash App
AlphaTauri denies Red Bull sale rumours, adds FX sponsor ahead of new season
Franz Tost, team principal at Formula 1’s Scuderia AlphaTauri, has dismissed reports that energy drinks company Red Bull is looking to sell the team, while XMTrading has agreed a deal to sponsor the t…
Ex-Red Bull execs launch Audience Labs media valuation agency
Kelly Burgett and Alex Drymonakos, who previously worked in the analytics and marketing departments at energy drinks giant Red Bull, have announced the launch of Audience Labs, a new “insights-driven” spo…
F1 Miami GP adds Red Bull to sponsorship portfolio
The Formula 1 Miami Grand Prix has secured a multiyear founding partnership with Austrian energy drink brand Red Bull
World RX commercial entity established with Dirks named executive director
A new Munich-based commercial entity has been established to promote and manage the commercial aspects of the FIA World Rallycross Championship with Arne Dirks, previously managing director of German basketball’s B…
Red Bull extends MotoGP involvement with Australian GP title sponsorship
Dorna Sports, series rights-holder and promoter of MotoGP, has signed up Red Bull as title sponsor of its Australian Grand Prix
Round-Up: UK investor increases sports stakes, no bids for India kit rights, Red Bull releases Royals doco, and more
London-based investor Lindsell Train has increased stakes in sports and entertainment companies including Manchester United, Disney and World Wrestling Entertainment - Financial Times
RFU signs up Red Bull in sevens-focused sponsorship
English rugby’s governing body, the Rugby Football Union, has added energy drink Red Bull to its sponsorship portfolio.
F1 team Toro Rosso completes rebrand as AlphaTauri
The Toro Rosso Formula 1 team, the junior outfit of Red Bull Racing, has formally completed its rebrand, becoming Scuderia AlphaTauri
Sponsors sign on for World Urban Games’ debut
Organisers of the inaugural edition of multi-sport competition the World Urban Games have signed sponsorship deals for the forthcoming event with telco Magyar Telekom, car sharing service MOL Limo, automotive…
AOC extends backing of Red Bull’s esports events
Electronics brand AOC has partnered with Red Bull to support the energy drinks company’s esports competitions.
Red Bull expands global football empire, takes over at Bragantino
Austrian energy drink brand Red Bull has expanded its global club football empire through a major deal with second-tier Brazilian side Atlético Bragantino.
Red Bull partners with League of Legends European Championship
Energy drinks brand Red Bull has signed up as the latest partner for esports series the League of Legends European Championship
Red Bull signs with WSL, surfing at ‘powerful inflection point’ – Goldschmidt
The World Surf League (WSL) has signed a three-year, multi-tour deal with energy drink giant Red Bull