PGA European Tour

Mitsubishi Electric, the home electronics arm of Japan’s Mitsubishi Group, has become an official partner of the European Tour’s PGA Championship golf tournament at Wentworth.

Headwear, apparel and accessories manufacturer Ahead has reached an agreement to become the primary headwear provider to golf’s Open Championship for three years, beginning with the 2014 edition of the tournament.

Organisers of the EurAsia Cup have announced a new club sponsorship programme to raise awareness around the inaugural edition of the matchplay golf tournament.

Belgian beer brand Stella Artois has agreed a deal to become the official beer of the UK’s Open Championship when the second of golf’s four annual majors arrives at Royal Liverpool in 2014.

European Tour golf tournament the Irish Open will return to the county of Cork for the first time in 12 years in 2014 after confirmation that Fota Island Resort will become an official sponsor, as well as host venue, of the event.

Watchmaker Rolex’s ten-year deal to continue as an Official Partner of the PGA European Tour will help the organisation recover from the blows its finances have taken because of the recessions in Europe, Tim Shaw, group sales director for the European Tour told Sports Sponsorship Insider this month.

Emirates has extended its sponsorship of golf’s European Tour in a deal that expands its investment across an additional 10 tournaments from 2014 until the end of the 2017 season, along with granting it the status of the Tour’s official airline.

The European arm of Japanese consumer electronics company Canon has been announced as the official supplier of imaging solutions to the 2014 Ryder Cup golf tournament.