PGA European Tour

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The European Tour and PGA of America have signed off on the first new Worldwide Partner deal for the Ryder Cup since February 2013.

Swiss watchmaker Rolex will increase its investment in sponsoring golf's European Tour with the launch next year of the seven-event Rolex Series.

Accountancy firm RSM has joined the roster of golf’s European Tour as the organisation outlines its plan to attract more brands under its new relationship with agency CSM.

Event management company 4Sports & Entertainment is set to make a profit on the returning European Open after it secured carmaker Porsche as the event title sponsor.

German luxury car brand BMW has paid an increased fee for the right to extend its partnership with golf’s European Tour for four more years, from 2015 to 2018.

Golf’s European Tour has renewed its partnership with audit, tax and consulting firm RSM.

Airport retailer Dubai Duty Free has renewed its title sponsorship of the Irish Open European Tour golf event.

Fiji Airways has signed up as the presenting partner of the Fiji International golf tournament.

Indian motorcycle manufacturer Hero MotorCorp has extended its backing of the European Tour’s night golf concept by a further three years, with the venture to feature at two new locations in 2017.


Watchmaker Rolex’s ten-year deal to continue as an Official Partner of the PGA European Tour will help the organisation recover from the blows its finances have taken because of the recessions in Europe, Tim Shaw, group sales director for the European Tour told Sports Sponsorship Insider this month.

PROFESSIONAL SERVICES company Ernst & Young, and telecommunications and consumer electronics brands are high on the target lists of the European Tour and PGA of America as they seek more sponsors for the…