PGA European Tour

Airport retailer Dubai Duty Free has renewed its title sponsorship of the Irish Open European Tour golf event.

Fiji Airways has signed up as the presenting partner of the Fiji International golf tournament.

The European Tour and PGA of America have signed off on the first new Worldwide Partner deal for the Ryder Cup since February 2013.

Swiss watchmaker Rolex will increase its investment in sponsoring golf's European Tour with the launch next year of the seven-event Rolex Series.

Accountancy firm RSM has joined the roster of golf’s European Tour as the organisation outlines its plan to attract more brands under its new relationship with agency CSM.

Golf’s European Tour has secured a partnership with audit, tax and consulting firm RSM and extended a deal with online sports retailer Fanatics.

Bridgestone UK’s tyre division has expanded its presence in golf by sealing partnerships with three UK-based tournaments in 2016.

German automotive manufacturer BMW has extended its sponsorship of the DP World Tour Championship, the season-ending event on golf’s European Tour.

Swedish high-performance clothing brand Galvin Green has agreed a partnership with the European Ryder Cup team.

Golf equipment manufacturer Srixon Sports Europe has become an official partner to the Ladies European Tour.

Swiss financial services company UBS has agreed a multi-year deal to return as title sponsor of the Hong Kong Open golf tournament.

Golf’s Ladies European Tour has sealed a sponsorship deal with currency conversion service KBR Foreign Exchange (KBRFX).

Danish shoe manufacturer Ecco will resume its long-standing role as official footwear supplier to the European Solheim Cup at the 2015 edition of the women’s golf matchplay event.

Golf rangefinders, sports optics and outdoor accessories brand Bushnell Outdoor Products has secured a one-year partnership with the Ladies European Tour.

Cloud-connected security and storage solutions provider Barracuda has entered into a partnership with golf’s European Tour.