PGA European Tour
The European Tour and PGA of America have signed off on the first new Worldwide Partner deal for the Ryder Cup since February 2013.
Swiss watchmaker Rolex will increase its investment in sponsoring golf's European Tour with the launch next year of the seven-event Rolex Series.
Accountancy firm RSM has joined the roster of golf’s European Tour as the organisation outlines its plan to attract more brands under its new relationship with agency CSM.
Event management company 4Sports & Entertainment is set to make a profit on the returning European Open after it secured carmaker Porsche as the event title sponsor.
Golf’s European Tour has renewed its partnership with audit, tax and consulting firm RSM.
Airport retailer Dubai Duty Free has renewed its title sponsorship of the Irish Open European Tour golf event.
Fiji Airways has signed up as the presenting partner of the Fiji International golf tournament.
Watchmaker Rolex’s ten-year deal to continue as an Official Partner of the PGA European Tour will help the organisation recover from the blows its finances have taken because of the recessions in Europe, Tim Shaw, group sales director for the European Tour told Sports Sponsorship Insider this month.