Paris Saint-Germain
PSG adds to regional portfolio with Volt and Big Cola
Peruvian beverage group AJE has signed a regional sponsorship with French Ligue 1 club Paris Saint-Germain until June 2024
American Express extends PSG deal, backs esports team
Payment services giant American Express has renewed its sponsorship of Paris Saint-Germain, with the new deal to incorporate the French Ligue 1 club’s esports team.
PSG delivers Premium Partner sponsorship with Gorillas
Fast delivery grocery service Gorillas has joined the upper tier of French Ligue 1 club Paris Saint-Germain’s sponsorship portfolio in a multi-year deal.
Messi inspires major uplift in PSG’s premium tier with Crypto.com deal
The ‘Messi effect’ has kicked in at Paris Saint-Germain with cryptocurrency exchange Crypto.com
BrawlStars – Supercell & Paris Saint-Germain
Mobile game developer Supercell’s three-season partnership with PSG involved management-level learnings as well as direct promotion for the sponsor’s Brawl Stars game.
Playbetr lucks out with pre-Messi PSG sponsorship deal
Latin American online betting operator Playbetr has enjoyed a slice of good fortune by signing up as a regional sponsor of Paris Saint-Germain just before Argentinian superstar Lionel Messi joined the…
PSG drives away with Autohero, claims first with Geekvape deal
French Ligue 1 football club Paris Saint-Germain has agreed new sponsorship deals with online used cars platform Autohero and vaping brand Geekvape
PSG furthers US drive with LA retail store in Fanatics tie-up
French Ligue 1 club Paris Saint-Germain has set a first for a European football team by opening a permanent retail store in the US as part of its deal with global sports merchandising company Fanatics
Inetum promotes new identity with PSG Handball extension
Reigning French Starligue handball champion Paris Saint-Germain has agreed a three-year extension to its contract with main sponsor, IT services company Inetum
PSG leverages digital overlay assets in regional 22Bet deal in Africa
French football club Paris Saint-Germain has signed up gambling brand 22Bet as a regional sponsor in Africa.
The two-year agreement was facilitated on behalf of 22Bet by sports marketing agency Sportradar
Hisense targets global market with PSG deal
Electronics and home appliances company, Hisense, has signed as a global sponsor of French Ligue 1 football club Paris Saint-Germain in a multi-year deal
PSG looks to strengthen global ambitions with 10-year Fanatics deal
Ligue 1 giants Paris Saint-Germain has announced a 10-year extension of its agreement with global licensed sports merchandise manufacturer and retailer Fanatics
Tous Unis (All Together) – Accor, QNB, Ooredoo, Nike and more & Paris Saint-Germain
PSG teamed up with its sponsors and suppliers to raise funds for Parisian medical workers during the height of the Covid-19 pandemic.
PSG develops premium sponsor tier with Qatar Airways
French Ligue 1 champion Paris Saint-Germain has signed up global airline Qatar Airways as a premium sponsor
Paris Saint-Germain partners with cryptocurrency CoinCasso
French football champion Paris Saint-Germain has signed a new cryptocurrency partner, Poland-based CoinCasso, which becomes an official partner of the club in all territories outside France
Unibet takes three-year PSG extension to new territories
Ligue 1 champions Paris Saint-Germain and online betting operator Unibet have expanded the terms of their sponsorship agreement and extended the duration until the end of the 2022-23 season
Young, gifted and Parisian: why PSG means more than football to global brands
PSG wants the same kind of brand cachet as baseball’s New York Yankees or Italian motor racing team Ferrari.
Visit Rwanda signs major PSG sponsorship, rivals existing Arsenal deal
Ligue 1 champions Paris Saint-Germain have signed a three-year ‘Premium Partner’ deal with country tourism agency Visit Rwanda.