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Messi inspires major uplift in PSG’s premium tier with Crypto.com deal

Photo: PSG

The ‘Messi effect’ has kicked in at Paris Saint-Germain with cryptocurrency exchange Crypto.com paying a significant premium on recent deals made for a similar package in an agreement announced today (Friday).

According to industry experts, the new ‘Official Cryptocurrency Platform Partner’ agreement with Crypto.com is worth around double the club’s 'Premium Partner' rate of between €3m (£3.5m) and €5m per season.

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