PSG drives away with Autohero, claims first with Geekvape deal

The Parc des Princes ahead of the Ligue 1 match between Paris Saint-Germain and RC Lens on May 1, 2021 (by Baptiste Fernandez/Icon Sport via Getty Images)

French Ligue 1 football club Paris Saint-Germain has agreed new sponsorship deals with online used cars platform Autohero and vaping brand Geekvape.

German company Autohero has signed a multi-season contract to become a premium partner of PSG. Autohero launched in France in 2019, and will use its association with PSG to run large-scale advertising campaigns to promote its brand, utilising the colours of the club and its players.

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