NFL

NFL sponsor Microsoft activated around the 2020 Super Bowl with an inspirational, equality-focused campaign based on the story of 49ers coach Katie Sowers.

In January and February 2019, Verizon leveraged its rights around the NFL Playoffs, Championship Games and Super Bowl via a multi-phase, multi-platform activation that honoured America’s first responders.

Make Believe Happen was a multi-channel, multi-phase campaign that ran the length of the 2018-19 NFL season, pushing Microsoft’s Surface products to a wide audience by showing how star player ambassadors use them in their personal lives.

The NFL, Nike and Fanatics have signed a new global partnership that extends Fanatics' exclusive consumer product licensing rights to manufacture and distribute all Nike NFL adult products worldwide

At the start of the 2018-19 NFL season, the Cleveland Browns had gone 635 days without a win, so Bud Light created free beer ‘Victory Fridges’ that would unlock the moment the team broke its losing streak.

Australian gambling and entertainment group Tabcorp (TAB) has signed a multi-year agreement to become the exclusive Official Wagering Partner of the NFL in Australia

Premier League clubs are missing out on millions of pounds in untapped revenue from stadium naming rights, a new report has found

US telco Verizon has signed a new 5G partnership with the National Football League. Under the two-year deal, Verizon will become the Official 5G Innovation Partner of the NFL

International sports and lifestyle brand New Era Cap is deepening its ties with the NFL by becoming the official outfitter of the NFL Scouting Combine

Rapid decision-making was key to MGM Resorts’ successful conclusion of sportsbook deals with each of the National Hockey League, National Basketball Association and Major League Baseball last year.

Advertisers at this year’s Super Bowl will focus on humour, music and pure entertainment, an advertising creative with skin in the game has told SportBusiness Sponsorship.

Sponsorship spending on the National Football League and its 32 teams reached $1.39bn (€1.2bn) in the 2018-2019 season, according to a new sport industry report.

Payment services brand Visa has renewed its Official Payment Services Technology Partner deal with the National Football League through the 2025 season

The LA Rams NFL franchise is using its run to this year’s Super Bowl to market the Naming Rights to the team’s $5bn (€4.4bn) new stadium, currently under construction in Hollywood Park, Los Angeles. O

Nike has signed a 10-year global partnership with Major League Baseball, taking over the deal originally awarded to rival Under Armour in 2016 for the same period.

South Korean carmaker Hyundai will terminate its Official Automotive Partner deal with the NFL after the Super Bowl, according to Hyundai Motor America chief marketing officer Dean Evans