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New Era Cap deepens ties with NFL

International sports and lifestyle brand New Era Cap is deepening its ties with the NFL by becoming the official outfitter of the NFL Scouting Combine.

Starting next year, New Era will provide all performance apparel and headwear used by the approximately 300 Combine participants. This includes outerwear, base-layer, compression-wear, fleece, trousers, shorts, caps, knits, headbands, socks and more.

The company based in Buffalo, New York, already serves as the official on-field cap of the NFL and holds the naming rights to New Era Field, home of the Buffalo Bills.

“We’re extremely excited to become the official outfitter of the NFL Combine and look forward to launching the collection next year,” said Christopher Koch, the New Era Cap chief executive. “New Era is the official on-field cap of the NFL and we provide college football players with their caps as they join the pros. With this partnership, we will now provide apparel and own the NFL journey from the field at the Combine to the stage at the Draft.”

It was also announced on Monday that Verizon and the NFL will undertake a two-year innovation partnership to jointly develop new products and services that utilise 5G and other future technologies to enhance NFL games and the overall fan experience.

This innovation partnership positions Verizon as The Official 5G Innovation Partner of the NFL.

Read this: How New Era Cap operates around the Super Bowl