New Zealand Rugby (NZR)

Rugby Union
Licensing & Merchandising

Just days after announcing an extensive new deal with Juventus, global sports merchandising firm Fanatics has sealed a similar long-term agreement with New Zealand Rugby.
Multiple Sports

Sport in Australia and New Zealand remains overwhelmingly reliant on international sponsors according to SportBusiness Sponsorship’s latest Australia and New Zealand Data Snapshot.
Rugby Union

New Zealand Rugby is streets ahead of every other national union in its ability to generate sponsorship revenue, earning almost three times as much from its front-of-shirt deal as its next nearest rival.
Rugby Union
Industry Moves

New Zealand Rugby has appointed Google executive Craig Fenton to head up its commercial activity after the recent departure of Richard Thomas. 
Rugby Union
Sponsorship & Marketing

New Zealand Rugby has announced that Adidas has extended its agreement to be its main sponsor
Rugby Union
Sponsorship & Marketing

New Zealand Rugby (NZR) and Australian Super Rugby Pacific team Western Force have said they are reviewing their sponsorship agreements with Altrad Group after the French construction engineering company’s f…
Rugby Union
Sponsorship & Marketing

Wearable sports tech company STATSports has completed a three-year deal with New Zealand Rugby to become the official high-performance supplier of the All Blacks until 2024
Rugby Union
Finance & Law

New Zealand Rugby and the New Zealand players’ union have agreed to an initial NZ$200m ($134.1m/€177.9m) investment in NZR’s commercial rights by US-based private equity company Silver Lake Partners. T
Rugby Union
Sponsorship & Marketing

French construction services company Altrad will become the new main jersey sponsor of the All Blacks rugby union team after it finalised a six-year deal with New Zealand Rugby
Rugby Union
Sponsorship & Marketing

New Zealand Rugby has agreed a six-year sponsorship deal with Ineos, which will see the chemicals company becoming the union's Official Performance Partner from 2022
Rugby Union
Sponsorship & Marketing

New Zealand Rugby is reportedly close to completing a sponsorship deal with British petrochemical firm Ineos for the All Blacks’ back-of-shorts position, a move that has drawn protests from the Greenpeace o…
Baseball
Events

Fifa has created a new international match window in 2022, from January 24 to February 1, to ease fixture congestion caused by the Covid-19 pandemic - Japan Today
Baseball
Esports

The Korean KBO basketball league yesterday increased the number of fans allowed into games from 10 per cent of stadium capacity to 25 per cent - Naver
Multi-sport
Events

World Athletics said Olympic qualification for marathon and race walk events will restart from September 1, three months earlier than previously announced - Reuters/CNA
Events

The Chinese Formula One Grand Prix is to be cancelled this year, but is also set for a five-year extension to its hosting deal, from 2021 to 2025, according to reports by specialist motorsport journalists…
Esports
Esports

Fifa is investing $1.5bn (€1.3
Rugby Union
Sponsorship & Marketing

Italian fashion group Fashion Box has moved into rugby union sponsorship after agreeing a four-year deal for its Replay denim brand to back the All Blacks
Rugby
Sponsorship & Marketing

US insurance group AIG has decided against renewing its sponsorship of New Zealand Rugby when the current deal ends in 2021