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Altrad converts six-year All Blacks shirt sponsorship deal

Rieko Ioane, Sam Cane and Dane Coles of the All Blacks perform the haka ahead of the 2020 Tri-Nations rugby match against Argentina (by Cameron Spencer/Getty Images)

French construction services company Altrad will become the new main jersey sponsor of the All Blacks rugby union team after it finalised a six-year deal with New Zealand Rugby.

The agreement, which starts from 2022 and was announced today (Friday), will see the Altrad become the main sponsor for all five New Zealand teams, namely the All Blacks, the All Black Sevens, Black Fern Sevens, Māori All Blacks and the New Zealand U20s.

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