New Balance

US sportswear brand New Balance has signed a non-exclusive sponsorship agreement with the WNBA that will enable it to amplify its existing endorsement deal with Los Angeles Sparks forward Cameron Brink.

After the recent conclusion of several of its high-profile kit-supply agreements in European football, New Balance has renewed and expanded its deal with Portuguese heavyweights FC Porto

AS Roma has been given the green light to enact its new kit supplier agreement with Adidas from next season, having been taken to an arbitration court by its current supplier New Balance

Two-time American League All-Star and 2021 AL Most Valuable Player Shohei Ohtani has signed with Boston-based sports apparel company New Balance

Boston College has struck a 10-year footwear and apparel partnership with New Balance worth a reported $45m

Korean KBO baseball league teams are busy agreeing commercial deals ahead of the start of the 2021 regular season on April 3

French Ligue 1 club LOSC Lille has extended with its kit supplier, New Balance. The multi-year renewal builds on an association which first began at the start of the 2016-17 season

Italian football club AS Roma has finalised an agreement with New Balance as its new kit supplier. The deal, which will begin at the start of the 2021-22 season, was first reported in October last year

New Balance and Athletic Bilbao sought to drive pre-orders of the 2020-21 home kit with a campaign solidifying the connection between the team, the kit and the fans.

To leverage its endorsement of Kawhi Leonard during the Toronta Raptor’s journey to the 2019 NBA Finals, league footwear sponsor New Balance ran a digital outdoor campaign in Toronto and San

The National Basketball Association and New Balance have announced a multi-year agreement that will make the global sportswear brand an official marketing partner of the league

New Balance launched the 2018-19 Proteas kit with a multifaceted, seven-month campaign called ‘Worn as One’.

Liverpool FC has won its court battle against sportswear brand New Balance, its current Official Kit Supplier.

Premier League club Liverpool is reportedly in advanced talks with Nike over a new long-term kit deal that, if signed, would be a new league record

The Formula One motor-racing championship has extended deals with the organisers and sponsors of its esports series, which will see prize money more than double this year amid expansion plans

The addition of the women's and youth tournaments to the International Champions Cup has led to new commercial opportunities for organisers Relevent Sports

Swiss Formula One motor-racing team Alfa Romeo Racing has signed sponsorship deals with US sports apparel manufacturer New Balance and children’s rights organisation Save the Children.

Premier League club Liverpool is in talks with several kit suppliers eager to replace US sportswear brand New Balance at the end of next season, according to reports