New Balance
Brink to be focal point of New Balance’s WNBA foray
US sportswear brand New Balance has signed a non-exclusive sponsorship agreement with the WNBA that will enable it to amplify its existing endorsement deal with Los Angeles Sparks forward Cameron Brink.
New Balance retains European football foothold with Porto renewal
After the recent conclusion of several of its high-profile kit-supply agreements in European football, New Balance has renewed and expanded its deal with Portuguese heavyweights FC Porto
AS Roma gets green light for Adidas deal, as arbitration court rules against New Balance
AS Roma has been given the green light to enact its new kit supplier agreement with Adidas from next season, having been taken to an arbitration court by its current supplier New Balance
LA Angels star Ohtani signs endorsement with New Balance
Two-time American League All-Star and 2021 AL Most Valuable Player Shohei Ohtani has signed with Boston-based sports apparel company New Balance
Boston College, New Balance strike 10-year apparel partnership
Boston College has struck a 10-year footwear and apparel partnership with New Balance worth a reported $45m
New Balance, Fila among brands signing with KBO teams ahead of new season
Korean KBO baseball league teams are busy agreeing commercial deals ahead of the start of the 2021 regular season on April 3
Lille agrees renewal with New Balance
French Ligue 1 club LOSC Lille has extended with its kit supplier, New Balance.
The multi-year renewal builds on an association which first began at the start of the 2016-17 season
Roma finalises New Balance as Nike replacement
Italian football club AS Roma has finalised an agreement with New Balance as its new kit supplier.
The deal, which will begin at the start of the 2021-22 season, was first reported in October last year
Herritik Sortu Zinalako/Born of the People – New Balance & Athletic Club Bilbao
New Balance and Athletic Bilbao sought to drive pre-orders of the 2020-21 home kit with a campaign solidifying the connection between the team, the kit and the fans.
King of the North – New Balance & the NBA
To leverage its endorsement of Kawhi Leonard during the Toronta Raptor’s journey to the 2019 NBA Finals, league footwear sponsor New Balance ran a digital outdoor campaign in Toronto and San
New Balance and NBA announce multi-year global deal
The National Basketball Association and New Balance have announced a multi-year agreement that will make the global sportswear brand an official marketing partner of the league
Worn As One – New Balance & Cricket South Africa
New Balance launched the 2018-19 Proteas kit with a multifaceted, seven-month campaign called ‘Worn as One’.
Liverpool wins High Court case against New Balance
Liverpool FC has won its court battle against sportswear brand New Balance, its current Official Kit Supplier.
Liverpool moves in on record-breaking kit deal with Nike – report
Premier League club Liverpool is reportedly in advanced talks with Nike over a new long-term kit deal that, if signed, would be a new league record
Formula One extends with partners for expanded esports series
The Formula One motor-racing championship has extended deals with the organisers and sponsors of its esports series, which will see prize money more than double this year amid expansion plans
Relevent attracts sponsors for International Champions Cup women’s event
The addition of the women's and youth tournaments to the International Champions Cup has led to new commercial opportunities for organisers Relevent Sports
Alfa Romeo Racing teams up with New Balance, Save the Children
Swiss Formula One motor-racing team Alfa Romeo Racing has signed sponsorship deals with US sports apparel manufacturer New Balance and children’s rights organisation Save the Children.
Liverpool open to new kit sponsor, looks beyond New Balance
Premier League club Liverpool is in talks with several kit suppliers eager to replace US sportswear brand New Balance at the end of next season, according to reports