New Balance
Sevilla’s top tier drives sponsorship revenue at Spanish challenger club
LaLiga club Sevilla will earn at least €7.25m ($8.3m) from its shirt inventory this season, thanks to two new top-tier sponsors.
New Balance gets on F1 grid with esports series rights
Footwear and apparel brand New Balance has signed as the Presenting Partner of the F1 Esports Series – one of the key innovations introduced by Formula One owners Liberty Media to attract a younger audience t…