National Basketball Association (NBA)
NBA connects with new Philippines partnership
CloudFone, the flagship mobile phone and tablet brand of Philippines technology company Cellprime Group, has entered into a partnership with North America’s NBA basketball league.
NBA’s Hawks take flight with private jet partner
Private aviation company Sentient Jet has agreed a multi-year partnership with North American NBA basketball team the Atlanta Hawks.
Cavaliers drink to Budweiser extension
US beer brand Budweiser has renewed its partnership with NBA basketball franchise the Cleveland Cavaliers.
Firstrust Bank cashes in on 76ers partnership
US privately-held bank Firstrust Bank has entered into a partnership with NBA basketball franchise the Philadelphia 76ers.
USA Basketball added to Anheuser-Busch’s extended NBA deal
The Anheuser-Busch brewery has extended and expanded its long-term partnership with the North American National Basketball Association (NBA) to include the USA Basketball governing body for the first time.
Bucks expand corporate partnership portfolio with Raise deal
Global gift card marketplace Raise has entered into a corporate partnership with NBA basketball team the Milwaukee Bucks.
LA Clippers snap up new presenting sponsor
Californian casino and hotel company Agua Caliente Casino Resorts has agreed a deal to become the presenting sponsor of NBA basketball team the LA Clippers for the 2015-16 season.
Yoghurt brand signs up for NBA Global Games in London
The North American NBA basketball league has announced a partnership with UK yoghurt producer Müller to cover the NBA Global Games in London next year.
OrthoLite steps up with Nets partnership
Shoe insoles manufacturer OrthoLite has entered into a partnership with NBA basketball franchise the Brooklyn Nets.
NBA’s Spurs serve up Papa John’s Pizza renewal
Pizza delivery restaurant chain Papa John’s Pizza has extended its partnership with NBA basketball franchise the San Antonio Spurs.
Detroit Pistons rev up arena partnership with Fiat Chrysler
North American automobile manufacturer Fiat Chrysler Automobiles (FCA US) has entered into a partnership with NBA basketball team the Detroit Pistons.
NBA China signs up Master Kong and Dongfeng Nissan
NBA China, the organisation that conducts all the National Basketball Association’s business in China, made two major changes to its brand roster for the NBA Global Games China 2015.
Lexus nets deal with Dallas sports teams
The North American division of Japanese luxury automotive manufacturer Lexus has agreed a partnership with NBA basketball team Dallas Mavericks, NHL ice hockey team Dallas Stars and their American Airlines Center home arena.
Under Armour expands NBA partnership
Sportswear company Under Armour has expanded its partnership with the North American NBA basketball league in a new multi-year deal to begin in 2018.
Bucks on the move with new partner
NBA basketball team the Milwaukee Bucks has entered into a partnership with residential and commercial moving services company Coakley Brothers.
Nike pounces for eight-year NBA partnership
US sportswear giant Nike has secured a long-term deal to become the official on-court apparel provider of the National Basketball Association in North America.
NBA takes Stance with sock deal
The NBA basketball league in North America has extended and expanded a multi-year deal with sock brand Stance.
NBA China set to run smoothly with Castrol
Oil and lubricants giant Castrol has announced a major sponsorship deal with the NBA China division of the North American basketball league.