The North American NBA basketball league has announced a partnership with UK yoghurt producer Müller to cover the NBA Global Games in London next year.
Under the deal, the NBA’s sixth regular-season game in London, featuring the Orlando Magic and Toronto Raptors at the 02 on January 14, will be sponsored by Müller Rice, Müller’s premium rice pudding brand.
As an associate partner of the 2016 NBA Global Games in London, Müller Rice will provide consumers with the opportunity to win tickets through a range of social media promotions and will also be participating in a variety of in-arena and concourse activities.
Müller Rice brand manager Aleks Vladimirov said: “The Müller Rice brand has been steadily growing at six per cent year over year, and sales have topped 100 million pots over the last 12 months.”