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NBA connects with new Philippines partnership

CloudFone, the flagship mobile phone and tablet brand of Philippines technology company Cellprime Group, has entered into a partnership with North America’s NBA basketball league.

Under the multi-year deal, the terms of which were not disclosed, CloudFone will provide consumers in the Philippines with access to NBA content on mobile devices, interactive campaigns and NBA-themed phone accessories.

CloudFone will also be integrated into marquee NBA events in the Philippines, such as the NBA Fit initiative and the Jr. NBA Philippines youth participation programme.

In addition, CloudFone customers in the country will gain access to special NBA promotions and experiences.

Carlo Singson, managing director for NBA Philippines, said: “We are constantly striving to find new ways for Filipino fans to connect with our game, and CloudFone shares our commitment to innovation.”