LeithCars.com enters Nascar sponsorship market
Nascar weighs up new sponsorship model as Monster extends deal
Drinks brand Monster Energy has renewed its title sponsorship of the premier series of North American stock car-racing championship Nascar until the end of the 2019 season.
Coca-Cola refreshes Nascar, ISC deals
Soft drinks producer Coca-Cola has renewed its sponsorship agreements with North American stock car-racing series Nascar and the International Speedway Corporation.
Click n’ Close partners with Nascar, Petty Motorsports
North American stock car-racing series Nascar has entered into a partnership with mortgage services provider Click n’ Close.
Nascar signs weather partner
North American stock car-racing series Nascar has entered into a multi-year partnership with The Weather Company.
Nascar signs up hotel booking partner
Nascar title deal a “steal” for Monster, say experts
The new title sponsor agreement between energy drink brand Monster Energy and the Nascar open wheel racing series for its top competition was described this month as a “steal” by motorsports marketing experts, after the organisation took a hit on the value of its top position.
Nascar sweetens the deal with Mars extension
The Nascar North American stock-car racing series has extended its partnership with the Mars Chocolate North America arm of food company Mars.
Daytona signs final main partner for revamp
Liquid and powder coatings manufacturer Axalta Coating Systems has entered into a partnership with the International Speedway Corporation, which governs the race tracks of North American stock car-racing series Nascar.
Credit One Bank joins Nascar grid
Credit card issuer Credit One Bank has sealed a multi-year partnership with the Nascar stock car-racing series in North America.
Pocono provides showcase for Microsoft-Nascar deal
Technology company Microsoft last month agreed a title sponsorship deal for the 21st race in Nascar’s Sprint Cup Series to cross-promote its central and team sponsorships with the organisation and the launch of its new operating system, Windows 10.
SunEdison empowers Nascar
Solar energy systems company SunEdison has agreed a three-year commercial partnership with the Nascar North American stock-car racing series.
Microsoft secures long-term Nascar deal
US software giant Microsoft has sealed a multi-year agreement to serve as the official technology partner of North American stock car racing series Nascar.
Coca-Cola refreshes Speedway Motorsports ties
Beverage giant the Coca-Cola Company has extended its long-term partnership with US motor racing circuit promoter and operator Speedway Motorsports.
DraftKings joins the Nascar grid
Fantasy sports operator DraftKings has teamed up with the Nascar North American stock car-racing series.
Shell: Product showcasing drives strategy
Multinational oil and gas company Shell is using motorsport as a platform to showcase its products.
Nascar renews with official paint partner
US speciality paint retailer Sherwin-Williams has opted to extend its partnership with North American stock car-racing series Nascar.