MotoGP
Estrella Galicia 0.0 replaces Singha as MotoGP’s beer sponsor
Spanish beer brand Estrella Galicia 0.0 has strengthened its ties with MotoGP by becoming an official sponsor of the motorcycling championship
Data Snapshot: Motorsport 2022
The central sponsorship portfolios of Formula 1, Formula E and MotoGP, three of the leading rights-holders in motorsport, were valued at $556m (€536m/£468m) in 2022, an increase of at least $69m on the $435m-$487m the combined portfolios were worth in 2021.
CryptoData Tech lands title sponsor rights to MotoGP’s Austrian Grand Prix
CryptoData Tech, a Romanian company that develops hardware and software cybersecurity solutions based on blockchain technology, has agreed a deal to become the title sponsor of MotoGP’s Austrian Grand P…
Animoca Brands strengthens MotoGP ties with race sponsorships
Hong Kong-based digital collectibles brand Animoca Brands has been unveiled as the title sponsor of MotoGP events in Aragon and Australia this year
Tissot extends long-running MotoGP sponsorship
MotoGP rights-holder Dorna Sports has renewed watchmaker Tissot’s sponsorship of the motorcycle racing series.
Data Snapshot: Motorsport 2021
After completing their disrupted 2020 seasons, Formula One, Formula E and MotoGP moved into fresh campaigns in 2021 with a combined portfolio value of between $435m (€370m) and $487m across a total of 53 deals.
Monster Energy extends MotoGP backing
Energy drinks brand Monster has agreed a multi-year extension to its sponsorship deal with motorcycling’s MotoGP.
Round-Up: Fifa rejects Infantino investigation, Thai and Malaysian MotoGPs off, NBA reviews China training programmes, and more
Fifa said there is "no reason" for the Swiss criminal investigation into president Gianni Infantino, and he will continue in his role as normal
Round-Up: Esports fed appoints commercial commission, MotoGP Asian races decision, CAA signs ‘The Leech’, and more
The Singapore-based Global Esports Federation has appointed a Brand, Marketing, Commercial and Communication Commission featuring an array of experienced sports industry executives
Malaysian Grand Prix motorcycle team shows empathy to sponsors for now
The Petronas Yamaha Sepang Racing Team are giving their smaller sponsors flexibility but say future contracts may offer less latitude
MotoGP signs up Lenovo as technical partner
Chinese IT and technology company Lenovo has entered into a partnership with the MotoGP motorcycling world championship
Pramac, Generac to title sponsor MotoGP’s Australian Grand Prix
Generator manufacturing companies Pramac and Generac have been unveiled as the title sponsors of the Australian leg of this year’s MotoGP motorcycling series.
Consorzio Prosecco DOC joins forces with MotoGP
Italian sparkling wine Consorzio Prosecco DOC has signed as an official supplier of MotoGP
MotoGP partners with gaming firm
The MotoGP motorcycle-racing championship has entered into a partnership with Spanish gaming company XControllers
Philip Morris to further smoke-free drive with MotoGP extension
US cigarette and tobacco company Philip Morris International has extended its partnership with the MotoGP motorcycling championship, with the deal set to be aligned to continue its drive to promote smoke-free…
Dorna gets Petronas on board, money rolls in for MotoE
Malaysian national oil and gas company Petronas is paying between €600,000 ($692,000) and €900,000 per year for a package of branding and hospitality rights at the Thailand and Malaysian legs of the Mot…
HJC switches MotoGP title rights from France to Germany
Korean motorcycle helmet brand HJC has signed as title sponsor of the German MotoGP in 2019 and 2020 – extending its title presence in MotoGP to five years.
Monster ups MotoGP commitment with Yamaha title sponsorship
Drinks brand Monster Energy has enhanced its backing of Yamaha by becoming the new title sponsor of the Japanese motorcycle manufacturer’s MotoGP team.