MotoGP
Monster Energy in MotoGP
The Monster energy drink brand’s deal with Kawasaki Team Racing is its first foray into team sponsorship in World Superbike, but follows a far bigger, ongoing investment in MotoGP.
MotoGP’s Yamaha drives forward with Abarth
MotoGP World Championship motorcycling team Yamaha has reached a deal to make Italian car manufacturer Abarth an official sponsor.
Motul strengthens MotoGP ties with Dutch and Japanese race deals
French oil and lubricant specialist Motul has acquired title sponsorship rights to the TT Assen round of the MotoGP motorcycling series, along with extending its association with the championship’s Japanese round.
Liqui Moly to ensure smooth running of Moto2 and Moto3
German lubricant manufacturer Liqui Moly has agreed a deal with MotoGP commercial rights holder Dorna Sports to become the official oil supplier to the motorcycling championship’s Moto2 and Moto3 series in 2015.
Tissot signs up for Australian MotoGP race
Watchmaker Tissot has struck a deal to serve as the title sponsor of the Australian race on motorcycling’s 2014 MotoGP World Championship calendar.
BMW extends MotoGP deal, partners with Formula E
German automotive company BMW has extended its contract as the official car of the MotoGP motorcycling championship until 2020, while it has signed on in the same capacity for the new Formula E motor-racing series.
Motul seals partnership with MotoGP’s Japanese GP
French oil and lubricant company Motul has agreed a deal to become title sponsor of the 2014 Grand Prix of Japan, the 15th round on the MotoGP motorcycling series’ calendar.
Iveco enhances MotoGP presence with TT Assen deal
Italian industrial vehicle manufacturer Iveco has agreed a title sponsorship deal for the 2014 TT Assen MotoGP motorcycling race, with the contract designed to promote its new Daily model.
Singha becomes MotoGP’s first beer partner
The MotoGP motorcycling championship has signed a multi-year deal with Singha making the Thai brand its first-ever official beer partner.
MotoGP signs up tequila partner
Gruppo Campari-owned drinks brand Espolòn Tequila has agreed a sponsorship deal with MotoGP for the 2014 season of the motorcycling series.
Iveco to haul MotoGP through 2014 season
Italian vehicle manufacturer Iveco has agreed an extension to its partnership with the MotoGP motorcycling series.
Motul gets back in the saddle with MotoGP
Lubricants manufacturer Motul has extended its commercial agreement with the MotoGP motorcycling series.
MotoGP’s Yamaha extends Racing Boy deal
Motorcycle parts and accessories supplier Racing Boy has agreed to extend its sponsorship of the Yamaha Factory Racing team, which competes in the MotoGP motorcycling world championship.
Drive M7 on board as title sponsor for MotoGP’s Aspar
Spanish MotoGP motor-cycling team Aspar has agreed a deal to make Malaysian energy drinks brand Drive M7 its title sponsor for the 2014 season.
Monster rides again with MotoGP
Energy drinks brand Monster has expanded its involvement in MotoGP after agreeing a deal with the motor cycling series’ commercial rights holder Dorna Sports.
Dorna Sports looks to MotoGP model to drive sales of Superbike race title sponsorships
Dorna Sports, organiser of the Fédération Internationale de Motocyclisme Superbike World Championship, has begun marketing race title sponsorship rights based on the model of MotoGP.